Category Archives: SEO Optimization Station

Optimization Station – Google Update 2019

Here are three notable points from the world of Search Engine Optimization. Google Changes How Local Search Results Are Generated  Google has confirmed that an update affecting local search (GMB) results, which they began rolling out in November, has now fully rolled out. With this update, Google is now applying neural matching to local search … Continue reading Optimization Station – Google Update 2019

Optimization Station: Google’s BERT Update

Last Friday (10/25), Google released their BERT update, which they’re calling their most important update of the last five years. It impacts an estimated 10% of search queries. What is BERT and what does it mean for us and our clients? BERT is a major Google update affecting complicated search queries that depend on context. … Continue reading Optimization Station: Google’s BERT Update

Optimization Station: Recent Google Updates

All aboard for the most recent Optimization Station updates from our SEO team, on changes that could affect your organic search ranking and performance. 1. Google is Testing Search Results Without URLs Google is testing the removal of website URLs from search results, showing only the website name instead. Since they (Google) introduced breadcrumbs site-wide … Continue reading Optimization Station: Recent Google Updates

SEO Basics You May Have Forgotten About

According to Moz.com, Google changes its search engine optimization algorithm 500-600 times/year According to Link-Assistant.com, Google has rolled out 9 “major” updates which have targeted things such as: Duplicate content (Panda) Paid links (Penguin) Keyword stuffing (Hummingbird) Mobile user experience (“Mobilegeddon”) (Holy cow, that’s a lot of changes). As the marketing point person for your … Continue reading SEO Basics You May Have Forgotten About

Hammer the Competition – How Successful Home Renovation Contractors Get Found First Online.

How Other Home Renovation Contractors Steal Your Business. There was a time when a website, any website, was all successful contractors needed to stay ahead of the competition. A website led to more phone calls. Less successful contractors: Didn’t buy into the value of an online presence. Weren’t willing to invest in long term gains, … Continue reading Hammer the Competition – How Successful Home Renovation Contractors Get Found First Online.

The Connection Between Social Media & SEO (Infographic)

Way back in the early days of search engine optimization, it was all about the keywords (and to an extent, it still is). Today, though, many factors can influence and boost your SEO rankings: Social media marketing Blogging and content marketing Usability improvements Responsive design The first item on that list – social media – … Continue reading The Connection Between Social Media & SEO (Infographic)

If You Aren’t Doing Local SEO Like This, You’re Missing a Huge Opportunity

Every local business can grow and make more money with local search engine optimization. Local SEO is a super targeted digital marketing strategy focused on connecting your business with consumers in your immediate area. John Johnson (and Steve Stephenson, and Jennifer Jenson, and other reduplicant names – oh yes, that’s a word) will almost always … Continue reading If You Aren’t Doing Local SEO Like This, You’re Missing a Huge Opportunity

On Page, Off Page? Am I Even on the Right Page with SEO?

The hidden and not-so-hidden SEO tactics to get your business front and centre with Google. All the little pieces of search engine optimization (SEO) fall under one of the following categories: On page. Off page. If you want your business to rank higher in search results, which means more site visitors, more service inquiries and, … Continue reading On Page, Off Page? Am I Even on the Right Page with SEO?