Here are three notable points from the world of Search Engine Optimization. Google Changes How Local Search Results Are Generated Google has confirmed that an update affecting local search (GMB) results, which they began rolling out in November, has now fully rolled out. With this update, Google is now applying neural matching to local search … Continue reading Optimization Station – Google Update 2019
Last Friday (10/25), Google released their BERT update, which they’re calling their most important update of the last five years. It impacts an estimated 10% of search queries. What is BERT and what does it mean for us and our clients? BERT is a major Google update affecting complicated search queries that depend on context. … Continue reading Optimization Station: Google’s BERT Update
All aboard for the most recent Optimization Station updates from our SEO team, on changes that could affect your organic search ranking and performance. 1. Google is Testing Search Results Without URLs Google is testing the removal of website URLs from search results, showing only the website name instead. Since they (Google) introduced breadcrumbs site-wide … Continue reading Optimization Station: Recent Google Updates
According to Moz.com, Google changes its search engine optimization algorithm 500-600 times/year According to Link-Assistant.com, Google has rolled out 9 “major” updates which have targeted things such as: Duplicate content (Panda) Paid links (Penguin) Keyword stuffing (Hummingbird) Mobile user experience (“Mobilegeddon”) (Holy cow, that’s a lot of changes). As the marketing point person for your … Continue reading SEO Basics You May Have Forgotten About
Each month, you spend the same on search engine optimization. And each month, you (more or less) see the same results. But lately, your SEO program isn’t growing as it once did: Big traffic numbers have taken a hit Conversions are down You’ve dropped a few spots in the Google search results Now, that doesn’t … Continue reading 5 Signs You’re Ready to Boost Your SEO Budget
How Other Home Renovation Contractors Steal Your Business. There was a time when a website, any website, was all successful contractors needed to stay ahead of the competition. A website led to more phone calls. Less successful contractors: Didn’t buy into the value of an online presence. Weren’t willing to invest in long term gains, … Continue reading Hammer the Competition – How Successful Home Renovation Contractors Get Found First Online.
Way back in the early days of search engine optimization, it was all about the keywords (and to an extent, it still is). Today, though, many factors can influence and boost your SEO rankings: Social media marketing Blogging and content marketing Usability improvements Responsive design The first item on that list – social media – … Continue reading The Connection Between Social Media & SEO (Infographic)
The Apple iPad has many great things going for it: It looks cool It’s portable It can do a bunch of different things Know what else is neat about the iPad? It’s so friggin’ easy to set up and use. Take it out of the box, turn it on and follow the on-screen instructions. No … Continue reading The 5 Es of Content Usability
Every local business can grow and make more money with local search engine optimization. Local SEO is a super targeted digital marketing strategy focused on connecting your business with consumers in your immediate area. John Johnson (and Steve Stephenson, and Jennifer Jenson, and other reduplicant names – oh yes, that’s a word) will almost always … Continue reading If You Aren’t Doing Local SEO Like This, You’re Missing a Huge Opportunity
The hidden and not-so-hidden SEO tactics to get your business front and centre with Google. All the little pieces of search engine optimization (SEO) fall under one of the following categories: On page. Off page. If you want your business to rank higher in search results, which means more site visitors, more service inquiries and, … Continue reading On Page, Off Page? Am I Even on the Right Page with SEO?