Category Archives: SEO Optimization Station

How to Capitalize On The Rise in Featured Snippets and Voice Search

The online world continues to evolve to make the user experience increasingly easy and intuitive, leading to the increased use of voice search and consistent sophistication of the software. With that in mind, how can a business owner or marketer make the most of this technology? Enter: featured snippets and voice search.   What are Featured … Continue reading How to Capitalize On The Rise in Featured Snippets and Voice Search

Virtual MozCon 2020: What You Need to Know

Over the last year, we have seen many different developments in technology that will impact your business’ SEO efforts. With the addition of COVID-19, search trends have also had an impact on business operations.   This year we had the pleasure of sending our SEO specialist Charlie Ford to MozCon, a Search Engine Optimization conference. This blog outlines 4 … Continue reading Virtual MozCon 2020: What You Need to Know

How to Optimize Your YouTube Videos for Search Engines

There’s no question that video content is a major factor when it comes to getting more leads and conversions online in the modern business world. There’s also no question that when it comes to platforms, YouTube reigns supreme in the world of video. But what many people don’t know is that much like your website, … Continue reading How to Optimize Your YouTube Videos for Search Engines

Optimization Station: Google Update January 2020

This time on Optimization Station: Google makes some changes to the way search results will appear on your computer How structured data influences ranking How to Optimize For BERT Google Algorithm Update Google Changes the Look of Paid and Organic Results on Desktop Google recently updated the look of their desktop search results to be … Continue reading Optimization Station: Google Update January 2020

Optimization Station – Google Update 2019

Here are three notable points from the world of Search Engine Optimization. Google Changes How Local Search Results Are Generated  Google has confirmed that an update affecting local search (GMB) results, which they began rolling out in November, has now fully rolled out. With this update, Google is now applying neural matching to local search … Continue reading Optimization Station – Google Update 2019

Optimization Station: Google’s BERT Update

Last Friday (10/25), Google released their BERT update, which they’re calling their most important update of the last five years. It impacts an estimated 10% of search queries. What is BERT and what does it mean for us and our clients? BERT is a major Google update affecting complicated search queries that depend on context. … Continue reading Optimization Station: Google’s BERT Update

Optimization Station: Recent Google Updates

All aboard for the most recent Optimization Station updates from our SEO team, on changes that could affect your organic search ranking and performance. 1. Google is Testing Search Results Without URLs Google is testing the removal of website URLs from search results, showing only the website name instead. Since they (Google) introduced breadcrumbs site-wide … Continue reading Optimization Station: Recent Google Updates

SEO Basics You May Have Forgotten About

According to Moz.com, Google changes its search engine optimization algorithm 500-600 times/year According to Link-Assistant.com, Google has rolled out 9 “major” updates which have targeted things such as: Duplicate content (Panda) Paid links (Penguin) Keyword stuffing (Hummingbird) Mobile user experience (“Mobilegeddon”) (Holy cow, that’s a lot of changes). As the marketing point person for your … Continue reading SEO Basics You May Have Forgotten About