Category Archives: Paid Marketing

Pay Per Click Advertising – All you Need to Know

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For many business owners and professionals, some marketing tactics are more accessible than others. One area of online marketing that can be very confusing is pay per click. What exactly is it? A common myth is that it is a type of online marketing ad, usually a Google search ad, however this is not entirely true. Pay per click is simply a model of online … Continue reading Pay Per Click Advertising – All you Need to Know →

Google Local Services Ads: What Are They and How Can They Help Your Local Business?

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What are Google Local Services Ads? How can they benefit your business? This exciting way of advertising offers a wide variety of benefits, but unfortunately, many businesses don’t know about it or don’t know how to take advantage of it.  Here’s what you need to know about Google Local Services Ads before you get excited and dive right into this effective advertising method.  Google … Continue reading Google Local Services Ads: What Are They and How Can They Help Your Local Business? →

Geofencing – Google Local Campaign (Here is how it works)

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Consumers are being targeted frequently by marketing organizations/individuals giving them just enough information to feel like they are missing out on something great. One way that marketers achieve this is by geofencing ads.  What is geofencing?   Geofencing simply means to isolate a portion, usually a radius around your physical location to create a fenced off area … Continue reading Geofencing – Google Local Campaign (Here is how it works) →

How Competitors Use PPC to Steal Your Customers

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If competing businesses use pay-per-click (PPC) advertising better than you, they steal customers right out from under you. That’s not cool. Don’t they know stealing is wrong? Fight fire with fire and learn how to take your PPC customers back with these 10 steps. *You probably want to read this. One of our clients just doubled … Continue reading How Competitors Use PPC to Steal Your Customers →

Budgeting for Your 2017 Pay-Per-Click Campaigns (Infographic)

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‘Tis the season for budgeting. And if you’re a contractor, retail or B2B company, you’re probably hard at work planning for 2017 business expenses. As you’re filling out your Excel sheet, don’t forget to include a section for your pay-per-click (PPC) campaigns. After all, PPC is the best way to quickly reach your target audience … Continue reading Budgeting for Your 2017 Pay-Per-Click Campaigns (Infographic) →

Money-Making Monday: Planning Your Pay-Per-Click (PPC) Budget for 2017. Do You Know How To Do It?

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New Year’s is just around the corner. And if you’re like most contractor, retail or B2B company owners, you’re probably budgeting for 2017 business expenses. Which, as you know, isn’t an overly fun or exciting process. That can include things like: Employee salaries & new hires New product inventory Updating or replacing equipment & tools … Continue reading Money-Making Monday: Planning Your Pay-Per-Click (PPC) Budget for 2017. Do You Know How To Do It? →

Build an Affordable & Effective PPC Campaign (Video)

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Welcome to the November 2016 edition of the WEB ROI video tip series. This month’s video looks at the right way to get your pay-per-click (PPC) campaign off the ground without costly or time-wasting headaches. Video highlights PPC ads are a great way to give your business instant visibility on Google & other search engines … Continue reading Build an Affordable & Effective PPC Campaign (Video) →

How to Start a Pay-Per-Click Program. What Should You Consider Now to Avoid Headaches Later? (Infographic)

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You’ve decided to use paid advertising (sometimes known as PPC or pay-per-click advertising) to promote your website. Great idea! Before you spend a single dollar, you need to answer some important questions about what you want to get out of your program. Once you have those answers, then you can have WEB ROI build a … Continue reading How to Start a Pay-Per-Click Program. What Should You Consider Now to Avoid Headaches Later? (Infographic) →

Should You Use Pay-Per-Click Ads to Generate Leads? (Video)

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Once again, it’s time for another edition of the WEB ROI video tip series. Today’s video looks at the benefits of using pay-per-click (PPC) advertising to generate leads for your business. Video highlights PPC helps you get noticed ahead of your competitors on Google It’s a smart way to quickly reach a very specific target … Continue reading Should You Use Pay-Per-Click Ads to Generate Leads? (Video) →