Category Archives: Lead Generation

Don’t Waste Time Attracting The Wrong People: The Importance of a Target Buyer Persona

There are many terms within marketing and communications that symbolize best practices. However, these terms can seem daunting and very technical, especially for business owners that wear many hats in their business.  Target Buyer Personas Explained  The purpose of a target buyer persona is to create clarity for your business, product, and marketing campaigns so that you … Continue reading Don’t Waste Time Attracting The Wrong People: The Importance of a Target Buyer Persona

Don’t Lose Potential Customers: Optimize Your Google My Business Listing

Your Google My Business page, sometimes called your Google Page or business listing. This is the section that shows up on the right side of a Google search results page when you search for a business or business type. Here you will see the name of the business, the location, phone number, buttons to leave a review and … Continue reading Don’t Lose Potential Customers: Optimize Your Google My Business Listing

How Natural Landscape Group’s New Website Delivers Leads

  As high-end landscape designers, the team at Natural Landscape Group (NLG) is skilled in design. So, it’s no surprise that co-owner Dave Maciulis had designed a visually stunning website that the company was proud to show to clients. However, the site wasn’t delivering the leads that NLG expected. So, they chose Web ROI to … Continue reading How Natural Landscape Group’s New Website Delivers Leads

How to Increase Leads & Sales with Digital Advertising (Video)

Video highlights: Make sure to identify the right search criteria for your needs Not all ad networks are the same; only advertise on the appropriate, relevant networks Always have a campaign tracking system in place Perform split or A/B tests on your campaign ads, then measure, improve & repeat Digital advertising is effective; when it’s … Continue reading How to Increase Leads & Sales with Digital Advertising (Video)

Get Your Free Guide – Capturing Better Sales Leads Online

Make This year Your Best Year Yet Once you get your FREE Capturing Better Sales Leads Online Guide, you’ll understand how easy it can be to grow your business with low-cost internet marketing. Understand how to use your online presence to draw customers to you Learn from real life examples of companies who do it right Find out … Continue reading Get Your Free Guide – Capturing Better Sales Leads Online

How eCommerce Web Development Improves your Business

If you’re looking for a way to increase sales by making transactions with your customers and clients easier and quicker, then eCommerce is a great option for your business. eCommerce is a business or commercial transaction that occurs electronically over the Internet. Your website acts as the place where your product or service is sold. … Continue reading How eCommerce Web Development Improves your Business

How This Landscape Supplier Went From Print to Digital Marketing (Video)

Video Highlights Lane’s Landcaping Supplies easily transitioned from print advertising to digital marketing Their website has delivered more leads and a substantial return on investment Lane’s is now free to focus on their business without worrying about marketing It was time for a modern marketing program Lane’s Landscaping Supplies advertised in the Yellow Pages, but it wasn’t … Continue reading How This Landscape Supplier Went From Print to Digital Marketing (Video)

Money-Making Monday: How Many Calls to Action Should Your Website Have?

It’s time for another installment of Money-Making Money from WSI Milton. Today, the focus is on determining how many calls-to-action your website should have. Refresher: What’s a call-to-action? When people visit your website, it needs to instruct them on what to do next. That’s what a call-to-action (CTA) does. Yes, it’s nice when people: Find … Continue reading Money-Making Monday: How Many Calls to Action Should Your Website Have?