Here we are 10 weeks into this lockdown, and today some businesses in Ontario are finally starting to open. Now is the time to start amping up your online marketing again and start the recovery process for your business. For many marketers, when they think of online marketing, the thing that comes to mind is … Continue reading Jason’s Tips: The Holy Grail of Website ROI
Ontario and Quebec are beginning to reopen. Now it’s time to start figuring out how your business will operate within the new normal. I’ve been thinking a lot about retail in particular, especially those that sell high end products. Consumers are unlikely to start flooding into store and having long face to face conversations with … Continue reading Jason’s Tips: Are You Ready To Open?
Soon, our economy will start to gradually reopen and business will begin shifting to a new normal, that for many of us, may be very different than before COVID-19. Have you considered how you might pivot your business to serve your customers effectively during this shift? One thing for sure, is that face to face … Continue reading Jason’s Tips: Are you Prepared to Pivot?
I thought it would be helpful to offer you some tools you can use right now while we are all locked down. These tips will help skyrocket your business performance as soon as things start resembling normal again. Right now we all have a choice. We can sit idly and wait for things to improve … Continue reading Jason’s Tips: Improving Your Conversion Rate
In a world dominated by COVID-19, how do you navigate all the resources that are available to you. From sources telling you how productive you should be at this time to sources describing what you can do to improve your business, which source is providing valuable information? This blog dives deeper into resources that can … Continue reading Website ROI in a COVID-19 World
During this uncertain and tumultuous time, we are all experiencing some form of anxiety. As a small business owner, you may feel that pressure immensely. You may be wondering where the silver lining can be found in this situation. As a small business owner, I have also asked this question. There are resources available to … Continue reading Helping Your Business Thrive Through Uncertainty
There is a lot of uncertainty and anxiety as we navigate the impending threat of COVID-19. You must be wondering; how can you protect your business from the economic downturn we are currently experiencing? Like you, I own a small business. I’m keeping an eye on everything that is happening and thinking forward about how to mitigate … Continue reading Jason’s Tips: Protecting your Business from the COVID-19 Fallout
When you are first introduced to a new prospective customer, what do you do? Is there a first meeting? What do you call that meeting? What do they get out of it? What happens next? And then what? Your website is a tool. But like many tools, it doesn’t work if it’s not plugged in. … Continue reading Jason’s Tips: Connecting Customers to Your Website
In July 2018 Google”s Chrome browser began marking non-HTTPS sites as “not secure”. Why is that a problem? Well, for one, it will affect how your website ranks on Google. It will also influence how visitors perceive your business. Who wants to do business with a company that is not secure? If you haven’t taken … Continue reading Jason’s Tips: Is Your Website Secure?
Have you visited or even looked at your website within the past week, month, or year? If not, the chances are nor have many of your potential customers, nor Google! Things that are forgotten and ignored, are forgotten and ignored. What I mean by that is that if you don’t pay attention and update your … Continue reading Jason’s Tips: Make Changes to See Changes