What colour are links? Where does a company logo go on a website? Where is the menu? If you want to get to the contact us page, where would you find that button? These questions have simple, logical answers. The thing is, some companies want to differentiate themselves and they will get creative with these things. In … Continue reading Jason’s Tips: Differentiate Effectively
Have you ever taken the time to identify your target personas? Most businesses have between 1-3 target personas. It’s like if you could identify the perfect prospect and give him or her a name and a face, then you would be able to communicate with them on a one-to-one basis instead of talking to a … Continue reading Jason’s Tips: Targeting the Right Prospects
Unlike (some) humans, robots are programmed to follow specific instructions. Google is a robot. Its basic function is to crawl through web content and make a copy of everything it finds to store in its library of web pages. When you search Google, the list you see is just the most recent copy of the … Continue reading Jason’s Tips: Googlebot
Have you optimized your Google My Business page? This is an amazing tool that costs you absolutely nothing. You can even build a website through your GMB page, if you’re just starting out. If you want to show up in the 3 Pack, that’s the 3 that show up first on the map when you … Continue reading Jason’s Tips: Google My Business
Do you know what the most valuable thing you can do to improve your online performance is? If you said “add content”, give yourself a pat on the back. Go ahead, you deserve it! You should create content on an ongoing basis that is enticing, shareable, and keyword targeted. The best way to produce consistent valuable content … Continue reading Jason’s Tips: Create Consistent Content
I’ll try and keep this as low tech as possible. Google uses computer programs, robots and algorithms to figure out which websites show up for which search phrases. The most important thing you (or whoever does this for you) must do to ensure you show up for those search phrases is basic SEO (Search Engine … Continue reading Jason’s Tips: Why Does SEO Matter?
Do you ever wonder where you should focus your attention online so you can get the best results? Or do you think you should just be everywhere, because you never know what’s going to work? The spray-and-pray technique is long behind us. Online you can track and measure your success and narrow your focus to … Continue reading Jason’s Tips: Are You Spread Too Thin?
When someone comes to your website and fills in a form, do you call them right away? I imagine so. But I bet you don’t always get in touch with them. Or maybe they were interested and then things changed. Or maybe you quoted them, and they never made a decision. How can you stay … Continue reading Jason’s Tips: Staying Top-Of-Mind
Who do you sell to? The answer may seem obvious, but often it’s a very narrow vision that comes to mind. It make sense for the product or service pages of your website to be very narrow focused, you have to keep in mind that the reader is actually a person that relates to what … Continue reading Jason’s Tips: Big Ol’ Blog Benefits
This may seem obvious, but if you go to Google and type in your name, do you come up first? What about on the map (Google My Business)? What if someone actually searched you by name, not your company, you? Being found by your company name is not really hard, although I’ve seen plenty of businesses who don’t show … Continue reading Jason’s Tips: Your Name Here… On Google