Category Archives: Digital Marketing Tips & Tricks

How to Get More Action on Your Promotions

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If you’re looking to grow your business and reward current customers, you have to be engaging in promotions. This marketing tactic gets the attention of potential clients while making your existing ones feel appreciated. You probably already know that promotions are important, but you might not understand why establishing an online presence will increase the … Continue reading How to Get More Action on Your Promotions →

Hammer the Competition – How Successful Home Renovation Contractors Get Found First Online.

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How Other Home Renovation Contractors Steal Your Business. There was a time when a website, any website, was all successful contractors needed to stay ahead of the competition. A website led to more phone calls. Less successful contractors: Didn’t buy into the value of an online presence. Weren’t willing to invest in long term gains, … Continue reading Hammer the Competition – How Successful Home Renovation Contractors Get Found First Online. →

Money-Making Monday: The Major SEO Blunders Most SMEs Keep Making

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 …and how your business can easily break the mould. Let’s get this out of the way straight off. Search Engine Optimization (SEO) isn’t just about keywords. Keywords matter. A lot. But in the same way fresh noodles matter in a lasagne or chilli powder in a pot of chilli. Without keyword research and targeted, intentional … Continue reading Money-Making Monday: The Major SEO Blunders Most SMEs Keep Making →

Money-Making Mondays: 7 Steps to SEO Success (Video)

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This month’s edition of Money-Making Mondays looks at what it takes to get ahead when it comes to search engine optimization (SEO) for your website. And to help you out, the team at WEB ROI put together a quick little video (it’s less than 2:30 long) to explain it all. Video highlights Here’s what you’ll … Continue reading Money-Making Mondays: 7 Steps to SEO Success (Video) →

How to Increase Leads & Sales with Digital Advertising (Video)

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Video highlights: Make sure to identify the right search criteria for your needs Not all ad networks are the same; only advertise on the appropriate, relevant networks Always have a campaign tracking system in place Perform split or A/B tests on your campaign ads, then measure, improve & repeat Digital advertising is effective; when it’s … Continue reading How to Increase Leads & Sales with Digital Advertising (Video) →

The Benefits of Remarketing & Retargeting

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With digital marketing from WEB ROI, there are many ways to attract people to your website: There’s always search engine optimization. You could invest in pay-per-click (PPC) ads.  Email marketing has many great advantages.  Social media marketing is growing in popularity. But once they arrive, there’s a good chance they won’t convert into a lead right away. According … Continue reading The Benefits of Remarketing & Retargeting →

WEB ROI Video Tip: The Importance of Before & After Images

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Welcome to another installment of the WEB ROI video tip series. Today’s blog looks at just how powerful before & after pictures can be for your website. Video highlights Before & after images allow users to visualize the start and end of a project 93% of website visitors rely on pictures to showcase a company’s … Continue reading WEB ROI Video Tip: The Importance of Before & After Images →

The Anatomy of a Landing Page that Converts (Video)

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Video highlights: Don’t use PPC advertising to send people to your website homepage Always identify your customer persona prior to building your landing page Have a specific goal in mind for landing page visitors to complete Design an easy-to-use, distraction-free landing page The definition of a landing page Any page a visitor “lands” on (regardless … Continue reading The Anatomy of a Landing Page that Converts (Video) →

Get Your Free Guide – Capturing Better Sales Leads Online

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Make This year Your Best Year Yet Once you get your FREE Capturing Better Sales Leads Online Guide, you’ll understand how easy it can be to grow your business with low-cost internet marketing. Understand how to use your online presence to draw customers to you Learn from real life examples of companies who do it right Find out … Continue reading Get Your Free Guide – Capturing Better Sales Leads Online →

Money-Making Monday: How to Market in the “Slow Season”

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Welcome to the August edition of Money-Making Mondays, presented by WEB ROI. This month, in the throes of the dog days of summer, we take a look at marketing once the busy season is behind you. It’s summer. You’re busy. Imagine you’re a landscaper or landscape supplier. From April to September (give or take), your … Continue reading Money-Making Monday: How to Market in the “Slow Season” →