Here’s What You Don’t Know About Blogging That Could Change Your Business for the Better Does your business have a blog? Today, it’s quite hard to find a business without its own website. But a website alone doesn’t always do the trick, in fact, it doesn’t always offer enough information, personality, or authority to stand … Continue reading Jason’s Tips: Here’s What You Don’t Know About Blogging That Could Change Your Business for the Better
The 5 Best Ways to Crush Instagram Marketing Are You Ready to use Instagram? Are you on Instagram? Does your business have Instagram? Well, if you answered no to these questions then you are in for a treat. Instagram is an integral part of your Social Media Marketing plan. Without using Instagram, you miss out on a huge target … Continue reading The 5 Best Ways to Crush Instagram Marketing
Get in the Know: Do you need Social Media to be Successful? Worried About Your Social Media? Ask yourself…what do I need to make social media the most effective and efficient it can be? What do I not want to worry about throughout the day regarding my social media? Once you have asked yourself those key questions, you’re … Continue reading Jason’s Tips: Get in the Know: Do you need Social Media to be Successful?
What is AODA? Are you Compliant? AODA stands for the Accessibility for Ontarians with Disability Act. It is a law that sets out a process for developing and enforcing standards that ensures all Ontarians have fair access to programs and services. AODA is paired with WCAG which stands for Web Content Accessibility Guidelines 2.0. WCAG are the guidelines that AODA would like businesses to follow to become compliant. Watch the Video … Continue reading Jason’s Tips: Following the Law, Are You Up to Date With AODA?
There’s no question that video content is a major factor when it comes to getting more leads and conversions online in the modern business world. There’s also no question that when it comes to platforms, YouTube reigns supreme in the world of video. But what many people don’t know is that much like your website, … Continue reading How to Optimize Your YouTube Videos for Search Engines
The world of digital marketing is the bulk of marketing practices today. If you missed our blog on the history of marketing (pre-digital), check it out here. Since the move to the web 1.0, the world of marketing has changed drastically. From Search Engine Optimization (SEO) marketing, to content marketing and social media marketing, the … Continue reading The History of Digital Marketing
Marketing is everywhere today. It completely inundates our daily lives. To fully understand what marketing is today, its importance and why commerce relies so heavily on it, we must back up and look at where it came from. It may sound boring, but we learn some of our most valuable lessons from our history. Let’s … Continue reading The History of Marketing
One of the greatest tools a business can employ is social media . The impact of social media for your business can be deep and wide. Social media has had exponential growth over the past decade. Individuals, businesses, governments, even animals all have their own social media outlets. Social media has been able to connect the … Continue reading Social Media in Digital Marketing
Once at WEB ROI, a client who runs a self-storage business came in for their annual review. After going over things like search engine optimization (SEO) performance and measuring overall results, the discussion shifted to content That’s when the client leaned in, and said something to the effect of: I work in self-storage. It’s boring. … Continue reading There’s No Such Thing as a Boring Industry – Only Boring Content
What’s your job? Now, as the Grand Poobah of Marketing for your company, you probably think your job is to: Build and maintain a nice looking website. Always improve your search engine optimization (SEO) Have a strong social media Send out email marketing campaigns to your subscriber base. If that’s what you think, well, you’re … Continue reading 3 Storytelling Techniques for Your Business