Category Archives: Content Marketing

Money-Making Monday: Are YOU Getting the Most from Your Social Posts?

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Here’s a question: Why do your competitors enjoy a large and active social media following? And why do you struggle to attract followers and engagement? After all, you’re: Posting about your contractor business as much as possible (the more, the better) Letting people know about specials or deals whenever you have them Adding relevant pictures … Continue reading Money-Making Monday: Are YOU Getting the Most from Your Social Posts? →

Your Business Not on Social Media? Here’s What It’s Missing. (Infographic)

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In 2017, it seems that everyone (and everything) has a social media account: People Cats, dogs, lizards and other animals Organizations Schools Notice what’s not on that list? Right: Your business. Many contractors, niche retailers or B2B companies don’t think they need to be on social media. Or worse, they’re combining their business and personal … Continue reading Your Business Not on Social Media? Here’s What It’s Missing. (Infographic) →

Money-Making Monday: Not Using Social Media? That’s Bad. And This Mistake Is Even Worse.

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Welcome to the first WEB ROI Money-Making Monday blog of 2017. (Speaking of which, we hope you had a very safe and enjoyable New Year’s celebration). If you’re new to Money-Making Monday, here’s how it works: On the first Monday of each month, we publish a blog focusing on a particular topic designed to help … Continue reading Money-Making Monday: Not Using Social Media? That’s Bad. And This Mistake Is Even Worse. →

How to Gain a Content Marketing Advantage (Infographic)

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Content marketing is all the rage these days with companies big and small investing time and resources into developing an effective content marketing strategy. And with good reason too. It’s a great way to get noticed. Especially if you’re in a competitive industry like new home building, landscaping, HVAC services, B2B or contracting. Of course, … Continue reading How to Gain a Content Marketing Advantage (Infographic) →

Money-Making Monday: How to Market in the “Slow Season”

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Welcome to the August edition of Money-Making Mondays, presented by WEB ROI. This month, in the throes of the dog days of summer, we take a look at marketing once the busy season is behind you. It’s summer. You’re busy. Imagine you’re a landscaper or landscape supplier. From April to September (give or take), your … Continue reading Money-Making Monday: How to Market in the “Slow Season” →

How to Master Online Reputation Management (Video)

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Video highlights Your customers can improve your business if you listen & engage with them Find the review sites your target customers participate in and make sure you’re visible there Directly ask for customer feedback and share it out on your social media channels Embrace negative or poor reviews & use them as an opportunity … Continue reading How to Master Online Reputation Management (Video) →