Here’s a question: Why do your competitors enjoy a large and active social media following? And why do you struggle to attract followers and engagement? After all, you’re: Posting about your contractor business as much as possible (the more, the better) Letting people know about specials or deals whenever you have them Adding relevant pictures … Continue reading Money-Making Monday: Are YOU Getting the Most from Your Social Posts?
In 2017, it seems that everyone (and everything) has a social media account: People Cats, dogs, lizards and other animals Organizations Schools Notice what’s not on that list? Right: Your business. Many contractors, niche retailers or B2B companies don’t think they need to be on social media. Or worse, they’re combining their business and personal … Continue reading Your Business Not on Social Media? Here’s What It’s Missing. (Infographic)
Welcome to the first WEB ROI Money-Making Monday blog of 2017. (Speaking of which, we hope you had a very safe and enjoyable New Year’s celebration). If you’re new to Money-Making Monday, here’s how it works: On the first Monday of each month, we publish a blog focusing on a particular topic designed to help … Continue reading Money-Making Monday: Not Using Social Media? That’s Bad. And This Mistake Is Even Worse.
Content marketing is all the rage these days with companies big and small investing time and resources into developing an effective content marketing strategy. And with good reason too. It’s a great way to get noticed. Especially if you’re in a competitive industry like new home building, landscaping, HVAC services, B2B or contracting. Of course, … Continue reading How to Gain a Content Marketing Advantage (Infographic)
Welcome to the August edition of Money-Making Mondays, presented by WEB ROI. This month, in the throes of the dog days of summer, we take a look at marketing once the busy season is behind you. It’s summer. You’re busy. Imagine you’re a landscaper or landscape supplier. From April to September (give or take), your … Continue reading Money-Making Monday: How to Market in the “Slow Season”
How can you avoid the potential damage of a disgruntled customer taking to social media? Imagine you have a 60-year-old family owned business with 3 generations of loyal customers, serving a booming community: You’ve worked very hard over many years to establish a good name for yourself and your company. Your reputation for … Continue reading Brand Reputation Management
Video highlights Your customers can improve your business if you listen & engage with them Find the review sites your target customers participate in and make sure you’re visible there Directly ask for customer feedback and share it out on your social media channels Embrace negative or poor reviews & use them as an opportunity … Continue reading How to Master Online Reputation Management (Video)
Video highlights Before you write a single word, you first need to know who you’re writing for Quality over quality when it comes to copywriting and designing content A content calendar is your best tool in creating and sharing content on social media Web analytics plays a big role in measuring content success You want … Continue reading A Recipe for Content Marketing Success (Video)
It’s time for another edition of Money-Making Monday, courtesy of WEB ROI. Today’s topic looks at the many ways blogging can help your business. Me? Write a blog? I don’t think so. You’re a contractor, retailer or a B2B professional. As for the concept of blogging, you might put yourself in one (or more) of … Continue reading Money-Making Monday: Blogging for Your Business
If you have a great story to tell, then you can never have too much content. Speaking of great stories, read about Mike & Jane’s adventures in finding a landscaper.