Category Archives: Content Marketing

There’s No Such Thing as a Boring Industry – Only Boring Content

Once at WEB ROI, a client who runs a self-storage business came in for their annual review. After going over things like search engine optimization (SEO) performance and measuring overall results, the discussion shifted to content That’s when the client leaned in, and said something to the effect of: I work in self-storage. It’s boring. … Continue reading There’s No Such Thing as a Boring Industry – Only Boring Content

Money-Making Tuesday: Why Do You Need So Many Words on Your Website?

“Why are there so many words on my website? It’s way too much. Nobody will read this.” – Heard from just about every WEB ROI customer the first time they receive copy from us. Perhaps no debate has been greater – or gone on longer – than the one about writing for websites. And usually … Continue reading Money-Making Tuesday: Why Do You Need So Many Words on Your Website?

When It Comes to Content, Quality AND Quantity Matters

As a business owner, you want your website to get found by the right people: High-quality leads who are very interested in purchasing your products or services. (On the other hand, the wrong people are “tire-kickers” who don’t really want to do business with you). Now, more than ever, quality content is a crucial component … Continue reading When It Comes to Content, Quality AND Quantity Matters

On Page, Off Page? Am I Even on the Right Page with SEO?

The hidden and not-so-hidden SEO tactics to get your business front and centre with Google. All the little pieces of search engine optimization (SEO) fall under one of the following categories: On page. Off page. If you want your business to rank higher in search results, which means more site visitors, more service inquiries and, … Continue reading On Page, Off Page? Am I Even on the Right Page with SEO?

Money-Making Monday: The Major SEO Blunders Most SMEs Keep Making

 …and how your business can easily break the mould. Let’s get this out of the way straight off. Search Engine Optimization (SEO) isn’t just about keywords. Keywords matter. A lot. But in the same way fresh noodles matter in a lasagne or chilli powder in a pot of chilli. Without keyword research and targeted, intentional … Continue reading Money-Making Monday: The Major SEO Blunders Most SMEs Keep Making