Posted on: 21-03-2022 by WEB-ROI
We often talk about the techniques you can use to optimize your website and drive sales for your business. Today we’re going to take a different approach and instead discuss the most common web design mistakes and how to avoid them.
Many smaller HVAC businesses will tackle their web design themselves rather than outsourcing to a professional company. This might be a savvy tactic to cut costs and save funds to utilize elsewhere – but only if done correctly. Sometimes those businesses will unknowingly commit common page design errors, effectively halting their momentum. They wind up in last place in trying to take a shortcut to success!
So, what are the common characteristics of a bad website? Let’s look at some fundamental website design errors for HVAC companies and how to avoid them.
When you build your website yourself, you know everything there is to know about your business. This often leads to business owners including too much on their website – too much information, too much technicality, too many colours, too much clutter.
The visitors to your website should understand the purpose of your website – and your company – within seconds of viewing the landing page. If your web design is filled to the brim with information and comes across looking overwhelming, you’ll find that you’re driving potential customers away.
The need to fit all important information above the fold may have been true in the past, but it’s no longer the case. You have room on your website to say all you need to say, so use it! Allow yourself the appropriate space to get your information across without packing in so much that it’s overwhelming. Also, let your information do the talking – no need to include the whole rainbow in your colour scheme or every font at your disposal.
On the flip side, some amateur web designers will take a simplistic design too far and create a website that is too bare. Whether it’s an attempt to avoid the mistake mentioned above, or an overly ambitious attempt at a minimal design, we often see small HVAC businesses suffering from a web design that lacks sufficient information or design elements to entice their visitors.
The same rule applies: your visitors should know who you are and what you do within seconds of entering your website. Minimalism can be chic, but the purpose of your website is to guide prospects and drive sales – so make sure that there’s enough information that it functions well.
Good web design incorporates a strong call-to-action (CTA). You could be doing everything right, but you’re effectively spinning your wheels without gaining traction if your visitors don’t know what to do next.
Good web design walks a fine line! Your CTAs should be clear and concise, telling your visitors exactly what they need to do and what they’ll gain. You need enough information so that your visitors are in no way confused, but not so much information that they’re overwhelmed or annoyed.
Your navigation menu does exactly what it sounds like – it helps your visitors navigate through your website to find the pages and the information they’re looking for. When your navigation menu is hidden, you essentially leave your visitors to drive around in the dark, without a road map. Which is to say, you leave them in a very frustrating position.
Ensure that your navigation menu is straightforward and intuitive to avoid driving customers away from your HVAC business. When you find yourself lost in the dark without a map, you’ve got no choice but to find a way out, no matter how long it takes. But when you find yourself on a website without a clear navigation route, you simply exit and choose the next in the list.
If these common errors are hitting a little too close to home, or if you’d like to enlist the help of digital marketing experts to help you craft a winning website design for your HVAC website, reach out to WEB ROI today. We have the knowledge and experience to help you drive your business forward and leave the competition in the dust.
With a high-traffic website designed to convert quality leads into paying customers you can shift your focus to other areas of your business (or reclaim some much-needed personal time).
Stop driving in circles. Choose digital marketing services guaranteed to get you to the finish line. With an award-winning website design company like WEB ROI at your side, it won't take long to achieve your goals.