All posts by WEB ROI

How to Check If Your Site Is Mobile-Friendly

How to Check If Your Site Is Mobile-Friendly

Mobile Friendly Site

More people are relying on their phones to visit your website. They search on the go, making purchasing decisions quickly.  

Your customers or potential customers want to be able to learn about you and your products on the go. If your website is not mobile-friendly, then you will miss out on the sale while your competitor on the other hand looks like a better option for them.  

What Makes a Site Mobile-Friendly

When viewing any website in a mobile format, they are many things that must be done for it to be efficient and usable.  

The text should be easily readable and fit into the small screen of a mobile phone. Things such as links and navigation on the site are easily clickable and don’t run off the screen.  Lastly, the content is easy to consume, the text isn’t long where you must scroll forever to get to the point. Overall, a mobile-friendly site is easy to use, read and understand. It gets to the point fast and converts visitors to leads. 

Is My Site Mobile-Friendly?  

If you are unsure if your site is mobile friendly a great way to check is through a tester in the next section.  

Another way to check if your site is mobile-friendly is to pull up your site in your browser. Shrink down the screen to a similar size to a mobile view screen. If the content is running off the preview, pictures don’t resize, and buttons are non-responsive then your site is not mobile-friendly. 

5 Tests to Check if Your Site is Mobile-Friendly

With these tools readily available to you, you can check if your site is mobile-friendly.  

  1. Googles’ Mobile-Friendly Test. You can use Google’s feedback on this test for SEO purposes because it tells you how the Googlebot will see your page rather than how your mobile users will. If your site does not pass this test, it will give you all the reasons as to why your site failed.  
  2. Google’s PageSpeed Insights. This test will tell you a lot of information. It will provide screenshots of how your site looks in mobile and desktop view as well as speed scores for both. This test also gives you detailed information on how to fix errors and other criteria.  
  3. Keynote MITE. A great desktop tool to run and analyze sites for mobile devices and tablets.  
  4. BrowserStackThis test gives you true screenshots of how your site will look on mobile devices.  
  5. W3C’s Mobile Checker. This test checks your website’s markup code for any web standard errors, graphic or image errors, resource sizes, and HTTP errors. This tool will also give recommendations on how to improve your mobile site.  

 Why Make a Website Mobile-Friendly 

  1. A mobile-friendly site makes your website more accessible and available to a larger target market. Your site will be available at any moment when a PC or laptop is not.  
  2. A mobile-friendly site allows for a more improved user experience. This means that the user does not have to resize their web page on their mobile phone to use the website properly. Everything is automatically sized properly for the user to allow ease of use.  
  3. A mobile-friendly site is cost-effective with response website architecture (RWD).  
  4. A mobile-friendly website increases sales. There is an increasing number of customers that are utilizing their mobile phones to make purchases.  
  5. A mobile-friendly site ranks better on Google. Google has the ability to identify if a website is mobile-friendly and favors it when displaying search results.  

How to Make Your Site More Mobile-Friendly

  1. Use a responsive design. This involves developers making the site viewable on different devices with different sizing By using a responsive design, the web page will figure out the user’s screen and size and change accordingly.  
  2. Always use a viewport meta tag. The browser rendering engine determines the size and scale of the website size through the viewport. Your website will not work properly on mobile devices if you do not use the viewport meta tag. It tells the browser how the page should fit the screen.  
  3. Button and font sizes are important. Your site should have the recommended button size of 44px by 44px or above for optimal use on mobile browsers. It should always have a font size of at least 14px for readability purposes.  
  4. Use high-resolution photos. As the photo shrinks to fit the screen, the last thing you will want is to have a pixeled photo on your site. Use the best version of the image.  

Unsure if your site is mobile-friendly? Want to optimize your site for all viewing needs? WEB ROI has the ability to do both, and we are more than happy to help out. Contact us today to learn more about your site.  

Resources: 

https://www.searchenginepeople.com/blog/150441155-mobile-compatibility-tools.html 

https://tinuiti.com/blog/seo/is-my-site-mobile-friendly/  

https://sitechecker.pro/mobile-friendly-test/ 

https://www.theessentialwebsite.com/is-your-website-mobile-responsive/ 

https://avalanchegr.com/seo/seo-for-landscapers#Page-Load-Mobile-Friendliness  

https://landscapemarketing.company/mobile-friendly-site-helps-landscaping-business/  

https://www.studio98.com/5-reasons-website-mobile-friendly/  

The Best Ecommerce Platforms That Will Get You the Most Sales

The Best Ecommerce Platforms That Will Get You the Most Sales

ecommerce

In order to have people visit your store and stay long enough to want to make a purchase, you will need the proper e-commerce platform. It’s not just about the look of your site, it’s also about the function and features available to you via various options.  

Picking your e-commerce platform is a big decision and one that is going to have a long-term effect on your business going forward. It’s also a tough decision to make. Picking an e-commerce platform is kind of like picking a car, but don’t worry. Below is a list that will help you pick the best e-commerce platform for you and your business.  

The Best Ecommerce Platforms That Will Make You the Most Money 

  1. WooCommerce  
  2. Shopify  
  3. Wix 
  4. Weebly 
  5. Squarespace 
  6. Magento 

WooCommerce 

WooCommerce is a free, open-source WordPress shopping cart plugin. It is owned and developed by WordPress, so the credibility is high.   

WordPress is best for small to medium businesses that already have a WordPress site, and/or want a robust online store.  

It has many third-party themes and plugins, giving you a great deal of flexibility.  

When it comes to using WooCommerce for the first time, there is a learning curve. Although it has a relatively straightforward install and set up, users have to develop their own expertise using forums and guides from WordPressOnce you have dipped your toes in, it becomes much easier to use. There are also many web developers who have this familiarity.  

Pros:
  1. Is highly scalable and has low shop costs compared to other shop systems.  
  2. Allows for a quick setup via WooCommerce-Wizard, knowledge in HTML and CSS not necessary.  
  3. An endless variety of free and paid plugins and themes. 
  4. There are a variety of connections to accounting systems, POS systems, and warehouse management systems. 
Cons:
  1. It is not optimized for the German market. This means that if you want to tap into the German or European market, you will need another plugin from WordPress.  
  2. It does not come with legal documents such as terms and conditions, privacy policy, cancellation policy, shipping policy etc.  
  3. The update policy is dependent on the other plugins and the shop theme. If WooCommerce makes an update, you should not update your site immediately but instead test your shop thoroughly in a closed test environment. Because of the dependency on plugins, there can be massive problems with the shop.  
Noteworthy Features: 
  1. Thousands of extensions and themes available  
  2. Multiple payment gateways  
  3. Product management features  
  4. Discount and coupon codes  
  5. Includes great SEO options  

WooCommerce homepage

WooCommerce is a preferred platform among developers, designers, marketers, and store owners. WooCommerce is your choice of platform if you already have a WordPress website, or have access to WordPress developers. Updating the store ongoing can be done by yourself or the developer.

Coming Soon
Is WooCommerce a great fit for your business?
Is WooCommerce a great fit for your business?
Is WooCommerce a great fit for your business?

Shopify

Shopify is one of the best e-commerce platforms for beginners with a tight budgetEverything you need is already integrated right into the platform. From storefront design to content marketing and performance metrics.  

The learning curve for Shopify is easy for beginners. You have the ability to choose from a wide range of pre-existing design templates or create one yourself. 

Shopify is great for business owners who need to set up an online store quickly and efficiently.  

Pros: 
  1. Very simple to use. It is a great platform if you are not tech-savvy.  
  2. It has built-in speed and security for hosting. Shopify allows you to turn over speed and security to the pros and let them worry about hackers, caching compliance, and a whole range of issues that comes with hosting an online store.  
  3. Shopify includes the basics for marketing your own business. Shopify allows you to easily create landing pages and marketing campaigns on top of SEO basics.  
Cons:  
  1. The pricing can be confusing, between the fees and subscriptions, it can be frustrating for business owners to figure out.  
  2. Every e-commerce platform comes with a learning curve. Shopify has a steep learning curve, because of the jargon they use. The dashboard is not intuitive until you learn that it’s a business view and not an online store view.  
Noteworthy Features: 
  1. 24-hour support 
  2. Unlimited product listings  
  3. Real-time sales statistics  
  4. Subscription-based service  
  5. Multiple payment gateways  

Shopify Homepage

Shopify is a great choice if you want an all-in-one package for your e-commerce store that gets you up and running quickly with numerous features and apps. Shopify is best for small businesses. 

Coming Soon
Is Shopify a great fit for your business?
Is Shopify a great fit for your business?
Is Shopify a great fit for your business?

Wix

Wix is a cloud-based website builder that allows you to create online stores through a drag and drop tool. It is one of the easiest platforms to use in terms of templates and designs.  

Wix is best for small to medium-sized businesses that do not have access to a web designer. There are plenty of plugins to choose from, making it extremely customizable for businesses.  

Pros:  
  1. Wix has a great site speed, and your site is properly optimized by default. This means that hosting a Wix site is very simple.  
  2. There is a drag and drop interface making it very easy to use and set up your site, with no prior knowledge.  
  3. SEO management is a built-in feature. Wix also lets you modify the URL of each page to best fit what you need Google to know.  
  4. You can create social media posts and email marketing right on the Wix site.  
Cons:  
  1. Wix templates are not interchangeable. This means that you cannot transfer content from one template to another.   
  2. Tracking and analytics require a paid plan. In order to integrate Google Analytics with your Wix site, you must pay for it.  
  3. Unfortunately, your Wix site is not transferable. If you have outgrown the capabilities of your Wix site, you will have to pay some serious money to recreate and transfer your website away from Wix.  
Noteworthy Features: 
  1. Ease of use 
  2. Amazing designs 
  3. Google analytics integration 
  4. Basic customer management  
  5. Built-in drop shipping  

Wix homepage

Wix is ideal for smaller professional websites. If you have the time and some skill, and not the financial resources, this DIY website builder could be for you. If you want high customization, however, this is not the platform to choose to work with.  

Coming Soon
Is Wix a great fit for your business?
Is Wix a great fit for your business?
Is Wix a great fit for your business?

Weebly 

Weebly is one of the easiest ways to get a website up and running in less than an hour. It is one of the most recognized brands and continues to gain new customers every day. 

Weebly is simple.  It is a drag and drop system, giving you complete control over your customization and flow of your e-commerce website.  

With Weebly, you have access to customizable webpage designs and useful tools to grow your business.  

They offer a step-by-step guide on how to build and launch your website with expert planning tools.  

Pros: 
  1. Weebly has an extensive mobile app that allows you to edit your website directly from your phone. It offers users a drag and drop editor 
  2. Let’s you manage complex backend tasks such as order processing, fulfillment, inventory check, accept payments, and so on.  
  3. Besides the main feature of a free website builder, Weebly also offers you a free domain, free SEO reports, and is easy to upgrade at any point in time.  
  4. There are many reasons why someone may want to move away from a service provider and Weebly makes it easy to move to a new platform like WordPress and WooCommerce.  
Cons:  
  1. Your help and support levels are based on which plan you have purchased.  
  2. You will have to investigate third-party payment processors for your e-commerce site.  
  3. There are limitations when adding in photos to your e-commerce site. You will have to use an offline photo editor before adding in your photos to your online store.  
Noteworthy Features: 
  1. Search engine optimization tools  
  2. Customizable email templates  
  3. Shipping tools for domestic and international products  
  4. Inventory tracking  
  5. Coupons and gift cards  

Weebly homepage

Weebly has a low learning curve, so if you are looking to get your website up and running quickly by yourself, then this is a good choice. However, because it is a drag and drop system there is not a lot of customizations available.  

Coming Soon
Is Weebly a great fit for your business?
Is Weebly a great fit for your business?
Is Weebly a great fit for your business?

Squarespace 

Squarespace provides both website and e-commerce online building and hosting to its customers. It uses a drag and drop functionality with pre-built templates to create web pages for your store.  

Squarespace is best for entrepreneurs and small businesses with basic e-commerce needs. Businesses with more advanced online retail requirements and who handle a large amount of inventory would not be a great fit for Squarespace.  

It is amazingly simple to assemble and modify your e-commerce platform no matter your level of expertise. However, they are not many add-ons available in the default builder 

Pros:  
  1. Squarespace is an all-in-one platform. Everything is Squarespace owned and developed. For example, website analytics is included within the platform.  
  2. Squarespace hosts the websites build within their software. The cost of hosting is included in their monthly price. This approach ensures that your hosting is compatible and optimized while all the technical needs of hosting are taken care of by Squarespace.  
Cons: 
  1. There is no phone support with Squarespace. There is no way of receiving immediate support if there is an issue you need to troubleshoot.  
  2. There is no support for third-party apps, plugins, or extensions. This makes it difficult for beginners to customize their e-commerce site.  
Noteworthy Features: 
  1. SEO tools  
  2. Real-time shipping rates and tracking  
  3. Upselling and cross-selling  
  4. Automatic discounts  
  5. Product import/export  

squarespace homepage

Squarespace is another good option for those who are looking for a platform that is relatively easy to build themselves. If you do not have an IT or web development team, this is a good choice for you. One thing to consider is that it does not support more than 200 items in an online store.  

Coming Soon
Is Squarespace a good fit for your business?
Is Squarespace a good fit for your business?
Is Squarespace a good fit for your business?

Magento

Magento is one of the most popular open-source e-commerce platforms. This platform is best for small-to-medium-sized businesses that have already established demand, as well as the time, manpower, and skill in their own website.  

Their platform has a library of over 5,000 extensions but requires a longer development time and a larger budget than most e-commerce platforms.  

Magento does have a steep learning curve so you may need a dedicated team to work on your e-commerce site.  

Pros:  
  1. Magento is great for scalability. This platform allows you to start selling quickly from a simple shop and has the capability of growing into a robust online store. Their plans are designed to encourage this type of progression.  
  2. It has a wide range of features that allows users to manage multiple stores and support multiple locations, languages, pricing, and currencies.  
  3. It is mobile-friendly; it allows users to create a mobile site without any difficulty and gives you the best mobile viewing experience compared to other platforms.  
Cons:  
  1. Magento is very pricey. Large companies and online shops must purchase a very expensive solution plan to get started.  
  2. Unlike other e-commerce sites, Magento customers must host their websites in hosting. Magento also does not manage domain registration.  
  3. Magento is time-consuming because it has slow loading times. Customizations are difficult to make in comparison to other e-commerce platforms. It is also not easy to switch from one e-commerce site to another from Magento since it important the data at a very slow rate.  
Noteworthy Features:  
  1. Integrated checkout, payment, and shipping  
  2. Global selling  
  3. Catalog management  
  4. Site search  
  5. Mobile-optimized shopping  

Magento Homepage

Magento is the best option for established retailers and business owners who have access to web developers with intermediate to advanced technical skills. If you are looking for a highly customizable site, this is your best option. 

Coming Soon
Is Magento a great fit for your business?
Is Magento a great fit for your business?
Is Magento a great fit for your business?

Final Thoughts 

Choosing the right e-commerce platform is an important task. You will need the perfect platform for your business that gives you a great return on investment. Your online store is your customers’ first impression, make this a good one by picking the proper site.  

Which one will you choose? 

Having trouble deciding which platform is best for your business? It can be quite challenging to know what will work for you and what will not. At WEB ROI, we know the ins and outs of e-commerce platforms and specialize in transitioning clients to e-commerce.  

Looking for help? Contact us today and gain insight on how to get the best return on investment for your business through e-commerce.  

ebook downloader

Resources: 

https://tinuiti.com/blog/ecommerce/best-ecommerce-platforms/  

https://ecommerce-platforms.com/comparison-chart 

https://www.codeinwp.com/blog/best-ecommerce-platform/ 

https://www.websitetooltester.com/en/ecommerce-platforms/ 

https://raidboxes.io/en/blog/ecommerce/woocommerce-pros-cons/  

https://www.shivarweb.com/2748/shopify-review-pros-cons-of-using-shopify-for-ecommerce/  

https://www.bitcatcha.com/website-builder-reviews/wix/  

https://www.bitcatcha.com/website-builder-reviews/weebly/  

https://brandongaille.com/11-pros-and-cons-of-squarespace/  

https://www.shivarweb.com/4795/squarespace-review/  

https://www.ecommerce-nation.com/7-pros-and-cons-of-magento-that-you-should-know/  

https://www.lifehack.org/494978/10-pros-and-cons-of-choosing-magento-for-your-ecommerce-store  

Make More Sales Online with These Top SEO Best Practices

Make More Sales Online with These Top SEO Best Practices

SEO Ecommerce

You have opened the door to customers by creating an ecommerce site. But what if that door is not wide enough? You must open the door, the window and maybe even blow out a wall to generate sales. Missing out on a sales opportunity is something you don’t want to do so why miss out on search engine optimization (SEO)? 

You are already one step there by opening an online shop. But skipping out on SEO shuts out a huge chunk of new customers and sales. Grow your business with SEO best practices 

What is Ecommerce SEO?

SEO for ecommerce is the process of making your online store more visible in the search engine results page. As a small business, new business or even established business, you won’t make sales if people don’t know you exist online.  

When people search for products that relate to what you sell, you will want to rank as highly as possible, so you get more traffic to your site.  

Ecommerce SEO involves optimizing headlines, product descriptions, meta data, internal links and your navigational structure for user experience.  

Why is SEO Important for Ecommerce?

What do customers do when they are looking for a product or service? They turn to Google and search. They’re looking for options, tips, comparisons and other relevant information to help them decide which product they should purchase.  

If you’re not optimizing your site to show up in searches, you’re leaving money on the table. Why? Because people use search engines to make buying decisions. In fact, 37.5% of online retailers get their traffic from search engines via people doing initial searches 

Search engines are the bridge that connects customers to your store, so you must make a great connection. Search engine optimization also builds business credibility. If you show up on page one, it tells users you must have something good to bring to the table.  

Your Ecommerce SEO Guide: SEO Tips for Your Ecommerce Site

Keep Your URLs Clean and Uncomplicated 

Avoid URLs that change dynamically and include a bunch of numbers and figures. Even for product pages, URLs should be clean, well-organized, and include product-related keywords. 

This creates a better user experience, keeping customers on your link or page long enough to want to make a purchase.  

Bad URL example: website.com/cat?=9579/product?=2955/ 

Good URL example: website.com/patio-furniture/aluminum/cabana 

Optimize Category Pages

With multiple products in one category, you can potentially run into a keyword cannibalization issue where you have several pages competing for very similar keywords.  

To avoid this issue, it’s important to optimize your main category pages completely, using your target keywords in page titles, meta descriptions, the H1, ALT text, and within the page content.  

It’s also important that these pages have enough content to rank well organically.  

Avoid Broken Links and Dead URLs 

With ecommerce websites it’s very easy to quickly accumulate broken links and URLs that lead to nowhere, especially as you change products or run out of stock.  

It’s essential to keep track of your broken URLs and redirect them to a related page. If products come back in stock, you can remove the 301 redirect and continue using the original URL. 

Focus on Homepage SEO 

You will want to optimize your homepage and follow all standard SEO best practices as well. Make it a great first impression and follow best practices to optimize it.   

The SEO title tag is one of the most important elements of SEO. It should include your business name along with the main keyword phrase your business has decided to target.  

Next is your meta description. This must be written in a way that encourages people to want to visit your website and then make a purchase. Again, this is one of the first impressions they will see, make it a meaningful one.  

meta description example

Lastly, the content on your homepage should be optimized in a way where your visitors are able to learn more about your business and the products that you offer.  

Cluttered home pages can confuse your visitors as well as search engines. Organize your homepage, make it easy to understand for search engines and visitors.  

To make a great first impression, perhaps you will want a highlight reel or a video of your best products. Draw your customers in, make them want to purchase from you.  

Final Thoughts 

Many business owners want to jump into ecommerce and make sales right away. Unfortunately, there are a couple of steps you must take in order to make sales. The first step is to optimize your site accordingly following the best practices above 

You must get people to your site before you can convert them on your offers. Follow these best practices to set you up for success.  

If you want to set up your ecommerce site for success but don’t know where to start, contact us for a deep dive into your SEO efforts. You’ll start selling in no time.  

ebook downloader

Resources: 

https://ahrefs.com/blog/ecommerce-seo/  

https://www.konstructdigital.com/seo/ecommerce-seo-best-practices/  

https://www.crazyegg.com/blog/on-site-ecommerce-seo/ 

Running A Successful Ecommerce Business Online: A Case Study

Businesses Moving to an Online Store: How to Be Successful 

Ecommerce

Does Your Business have a unique operating system? Do you think transitioning to ecommerce would be too challenging? It’s understandable to think that your business cannot operate on an ecommerce site. In fact, many business owners have this doubt. You work with a complex shipping system or a unique product base, how could you replicate that with complete online shopping? Your current business model has worked well for years so why change it? 

Staying comfortable within your business operations is where growth slows down. You don’t want your business to stay stagnant. You want to go from a small, local business to a company that can offer more products to more people.  

Now, how does that sound? Growth is something that you never stop working towards, streamline this process with an ecommerce site. 

Unique Delivery Systems 

Let’s look at the example of a landscape supplier. Your days are packed with orders and planning those orders to ensure proper delivery. There could be a variety of ways the product can be delivered, different zones to deliver to, splitting loads of different products and utilizing the delivery trucks most efficiently.   

Landscape suppliers are not the only ones who have this type of unique operating system.  

Companies that sell and deliver heavy/bulky items such as: hot tubs, patio furniture, pool tables, and so on all deal with some type of unique delivery and operating system.  

Figuring out how and when to deliver efficiently is key while also having the right type of delivery mode. You may think to yourself, “it seems easier to operate without ecommerce when it comes to this type of operating system”. Fortunately, it’s easy to function on an ecommerce site as well! 

Selling Unique Products Online 

With ecommerce there are a variety of features to help your online business run the same as your retail store. For example, you can have a login feature for contractors to view contractor pricing.   

Shipping rates can be calculated by postal code and price adjustments can be made depending on the quantity of product or for multiple product categories.  

Your ecommerce store can be linked to your store inventory, and so much more.   

Your online store can be customized in almost any way to make your online business run as smoothly and efficiently as you’ve created your retail process.   

Selling your product online opens many opportunities for your business. Not only can you have your process automated, but you can reach more people quickly.   

A Case Study Video: How eCommerce Can Lead to More Sales

 

Ecommerce opens the door to many opportunities. It is one way that your business can see a lot of growth in a short period of time. Grow your business online.  

You know that your business process is complex and specific but it’s not impossible to replicate your process onto an eCommerce site. If this is something you want to learn more about, please email us at [email protected] and we can talk you through this amazing shift. 

Will You Rank on Google in May? Google’s Core Web Vitals Update

Will You Rank on Google In May? Google’s Core Web Vitals Update 

Core Web Vitals

This coming May, Google is introducing an important ranking factor that will impact your search engine results. This is called Core Web Vitals. This factor is comprised of three main components that relate to good coding and uploading of your website. These factors directly relate to a good user experience when someone is on your site.  

Google has stated that the minimum point for all Core Web Vitals should be met in order to benefit from the associated ranking signal. Without taking part in this new ranking factor, it will be hard for your business to perform and rank well on Google coming May 2021.  

Here is what you need to know.  

Core Web Vitals: Get in The Know

Core Web Vitals are a set of specific metrics that Google considers important in a site’s overall user experience. It applies to all web pages and should be measured by site owners.  

Core Web Vitals are constantly evolving, and usually focus on three different aspects.  

There a three measurables that Google is using to measure site performance and user experience. 

Here Are the Three Core Vitals and What They Rate 

Core Web Vitals are made up of three specific page speed and user interaction benchmarks. 

Largest Contentful Paint (LCP)

Measures loading performanceThis means it measures the time that it takes the largest image or text to be visible within your screen at any given time. Your loading time should occur within 2.5 seconds of when your site starts loading. 
 

First Input Delay (FID)

Measures interactivity. This means the time from when a user interacts with a page (clicks on a link, button, etc.) to the time the browser can process that event (interactivity). Pages should have an FID of less than 100 milliseconds to have a good user experience. 
 

Cumulative Layout Shift (CLS)

Measures Visual Stability. This comes down to how many items load in different places on your site which then must be moved around as the page loads. This usually happens so fast that it’s hard to see with the naked eye. But there probably have been some instances where something appears in one place and when the page finishes loading it’s somewhere else. Your Page should maintain a CLS of less than 0.1 for good user experience.  

For each of the three items, Google has determined thresholds of what they deem to be good, okay, and bad (green, yellow, red).  

Why Are Core Web Vitals Important 

Google will be making page experience an official ranking factor. Core Web Vitals will be a large component of this ranking factor.  

Having a great page experience score will not push you to the #1 spot in Google. There are many other factors that will help you rank but Core Web Vitals is a significant factor of what Google will use. 

All three of the Core Web Vitals mentioned above must be met in order to qualify for ranking with the new update rolling out this May 2021.  

Mays Ranking Adjustment: What You Need to Know for Your Business

Google may also be introducing a badge in search results for pages that pass Google’s Core Web Vitals. If this is confirmed, then it is extremely important that all page criteria are met or exceeds all three metrics.  

The ranking system will follow a green, yellow and red approach. This allows businesses and Google to know how the website is doing in its ranking.  

Here is Google’s John Mueller (the lead of the search relations team at Google) on Core Web Vitals: 

“My understanding is we see if it’s in the green and then that counts as it’s OK or not. So, if it’s in yellow then that wouldn’t be in the green, but I don’t know what the final approach there will be. 

There are several factors that come together, and I think the general idea is if we can recognize that a page matches all of these criteria then we would like to use that appropriately in search ranking. 

I don’t know what the approach would be where there are some things that are OK and some things that are not perfectly OK, like how that would balance out.” (https://www.searchenginejournal.com/google-all-core-web-vitals-must-be-met-for-ranking-boost/394358/#close) 

Googles Mueller dances around the subject as he is careful not to reveal anything that hasn’t directly been communicated through Google’s official channels. As the roll out is still a ways away, he is careful with his words.  

Continue following this important update as Mueller states there will be more information coming out as we approach May. Of course, to have it explained in plain language and find out where your business stands, please reach out to us. 

For more information, please check out the resources below: 

https://www.searchenginejournal.com/google-all-core-web-vitals-must-be-met-for-ranking-boost/394358/#close 

https://backlinko.com/hub/seo/core-web-vitals 

https://web.dev/vitals/  

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Accelerating Your Growth Online with Ecommerce

How Setting Up an Ecommerce Business Can Accelerate Your Growth Online 

ecommerce

Are you struggling to find leads in these tough times? Are you worried that your small business will be just that, small? Ecommerce could be the one thing that could take your business to the next level. A multitude of small businesses have used ecommerce to grow into large, successful, money making entities. 

To keep up with demand and changing timesone way to be successful is to adapt with the trend of ecommerce. Most companies that skip out on this trend tend to lose out on reaching a multitude of potential sales.   

Starting or shifting to an ecommerce business can be one of the best ways to boost traffic to your site, increase sales and keep your customers loyal.  

This article will give you the insight on everything ecommerce and how it is the key to opening the door to future sales 

6 Ways Ecommerce Puts You Ahead of the Competition

1Connect with Local Buyers and Beyond

Imagine you’re a unique supplier who is struggling to reach the right customer at the right timeSound familiar? Say, a landscape supplier offering a unique variety of stone or mulchWith the proper ecommerce set-up, you will be able to market your business to thousands of people who may not have known your business exists. Although you have been just around the corner for years, they are now familiar with who you are. Around 93% of buyers want to shop local and online, but most need to know you exist first. The convenience brought to your customers by a fully functional and robust ecommerce experience will drive your sales and therefore your profitIt will allow you expand your reach of buyers. 

2. Improves Your Customer’s Experience 

Nothing is better than giving your customers the ultimate shopping experience. Something that keeps them wanting more. You may think, is this even possible online? The answer is yes.  

An ecommerce site gives customers the best of both worlds. Customers can shop online but also have an instore experience of being able to ask staff questions through features like an online chat or through your business phone number.  

When your ecommerce site is well categorized and mobile friendly, it gives your customers the ultimate shopping experience. Something that is easier than going into the store and browsing.  

Your site also supplies convenience to shoppers where they can shop online 24/7 from anywhere. 

3. It is Scalable  

Your goal is to grow your business and never stay stagnant. The worst that could happen is that your business stays at the same growth for years, never reaching your optimal goal.  

Having an ecommerce site lets you scale your business accordingly. As your business grows it is likely you will want to grow your product rangeyour target audience, or geographic service area. Having an ecommerce website lets you transition and grow easily and effortlessly.  

You can add more product lines, more payment options and even choose where you ship to, without having to worry about changing your store location or moving to a larger facility.

4. It Gives You More Marketing Opportunities

Marketing is a robust business component. Something that every business owner knows they need to partake in, but some miss the mark.  

Your website is one of the best marketing tools your business has. There are several advertising and marketing options that can work alongside your website including search engine optimizationpay per click advertising, social media, and email marketing, all linking back to your online shop.  

What is interesting about ecommerce is that you can pay for placement, impressions, clicks, etc. for specific products on publishers like Facebook, YouTube, or TechCrunch, for example. Driving people to purchase your product right from the source. Another opportunity is Google Shopping Ads, which show a carousel of products people can choose from.  

5. It Increases Your Revenue

You have been successful this far without creating an ecommerce platform so just consider how much more you can gain by expanding your customer base so widely online.  

Your business will gain many new clients, more loyalty, more equity, and a better chance of growing in the long term by opening the doors and inviting everyone to shop.  

Ecommerce allows you to grow and keep leads to improve your financial success.  

6Makes Your Company Unique and Stand Out  

Online shopping is expected to continue growing at an alarming rate where most demographics will make purchases online.  

One thing that is at the forefront of most business owners’ minds is: “how can I beat out the competition?” and “what makes me unique?” Knowing how to beat your competition makes you one step closer to success. 

According to SurePayroll’s latest Small Business Scorecard, just over a quarter (26%) of small businesses in the U.S. have an ecommerce website. To put it another way, this means that about three in four (74 percent) don’t have an ecommerce site. 

Stay on top of your competition by joining in on the ecommerce game. This is what makes you unique and gives you a competitive advantage You will want to target all those online shoppers and making more sales faster than your competitor. The odds are that your competitor has not yet hopped on the ecommerce train yet, beat them to it 

The Types of Ecommerce Platforms Available to You 

If you conduct research on ecommerce platforms, you will find there are many options available It may feel as though you do not have enough time to go through all the information. You know it is important to find the best one, but how do you do this without wasting time?  

Here is a list of some of the top ecommerce platforms available for you: 

  1. WooCommerce 
  2. Shopify  
  3. Wix  
  4. Weebly 
  5. Squarespace 
  6. Magento  

Do not be discouraged by this extensive list, each ecommerce platform has its own special qualities but when it comes down to the nitty gritty of things, they all help you sell online.  

Stay tuned for one of our next blogs featuring a comparison chart of each ecommerce platform and gain insight into which one will be best for your business 

How to Adopt Ecommerce with a Complex Business Model

You may be thinking to yourself “there is no way my business process can convert into an online store. 

There are many companies that deal with a complex business model and buying structure that makes it seem impossible to adopt an ecommerce site.  

Even the most complex business models can make the transition to an ecommerce platform 

With ecommerce there are a variety of features to help your online business run the same as your retail store. It can be customized in almost any way to make your online business run as smoothly and efficiently as your in-store process, if not more so 

Want to learn more about how this transition can occur? Sign up for our blog updates for a case study that outlines how a company with a complex business model made a successful transition to ecommerce 

View the case study here.

The Best SEO Practices for Your New Ecommerce Business 

If your ecommerce site does not rank in search engines, it will be harder to generate traffic and you will not be able to make as many sales as you forecasted. 

Design your site with shoppers in mind and avoid clutter and long URLs. You will want your site to be designed in a way that makes it easy for navigation and is accessible to all.  

Optimize your category pages, you will be offering multiple products on your site, make them easy to find.  

When it comes to your ecommerce site, SEO is extremely important, for a complete list of SEO best practices for your ecommerce site, sign up for our blog updates to get notified. 

Final Thoughts 

Adopting ecommerce into your website will accelerate your growth online. It is a fantastic opportunity to expand your customer base and product line and to even expand the regions you serve. 

Interested in adopting an ecommerce site but do not know where to start? Contact [email protected] and we can talk about converting to an ecommerce site and all the results it will yield for you.  

 

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References: 

https://ecommerceguide.com/guides/what-is-ecommerce/ 

https://www.estorefactory.com/blog/7-reasons-why-you-should-adopt-e-commerce/#:~:text=In%20a%20way%2C%20it%20helps,the%20global%20sale%20of%20products 

https://www.discoverydesign.co.uk/blog/post/5-reasons-why-ecommerce-is-so-important-for-your-business/  

https://www.itproportal.com/features/5-reasons-why-your-business-should-be-using-e-commerce/  

https://digitalmarketinginstitute.com/blog/what-are-the-benefits-of-e-commerce-to-your-business 

https://www.bigcommerce.ca/articles/ecommerce/ecommerce-platforms/#why-use-an-ecommerce-platform  

https://www.webfx.com/industries/retail-ecommerce/ecommerce/seo/ 

https://www.webmarketingpros.com/study-shows-74-of-us-small-business-dont-have-e-commerce/#:~:text=According%20to%20SurePayroll’s%20latest%20Small,t%20have%20an%20ecommerce%20site 

5 SEO Facts and Myths No One Is Talking About

SEO Facts and Myths No One Is Talking About

SEO

SEO (Search Engine Optimization) is something that is constantly changing, even the most advanced specialists must stay up to date with what is happening online in the marketing and SEO world.  

Here is a list of 5 SEO myths and facts you’ve probably never heard of before. Falling into the habit of accidentally following SEO myths can hinder your business remarkably. Being able to differentiate fact from myth is a great way to up your SEO game for your business and avoid those messy mistakes 

FACT: Duplicate Content Won’t Get You Penalized  

Duplicate content in fact will not get you penalized but copied content will. Let’s explain this a bit further.  

Copied content is any content that someone copied from another domain. Whereas duplicate content is content on your site that is the original source of content, but you can have the same content on multiple pages without being penalized. 

In Google’s Search Quality Evaluator Guidelines, it states that the lowest rating is appropriate if all or almost all the main content on the page is copied with little to no effort or expertise. These types of pages are and will be rated low no matter if credit is given. Within the guidelines it does not state the same for duplicate content, in fact there is no penalty from Google on duplicate content.  

Although duplicate content is not hurtful to your SEO it is not the optimal option for your pages. To add, duplicate content is filtered through Google, it is not guaranteed that your content will be seen.

MYTH: Content Is All You Need 

You hear this all the time “Content is all you need” “Content, content, content” well, we are here to tell you that this is not necessarily true.  

Content definitely needs to be optimized, but there are many other considerations and ranking factors than just putting out lots of content. 

Content is more like a valuable business partner to links, design and usability. You must have both content and links for SEO to work optimally.  

Without links, it makes it extremely difficult to find your content especially when you are trying to rank in a highly competitive space.  

FACT: User Experience Matters 

User experience is imperative to the success of your SEO. It’s not enough to just have good content, technical SEO, and optimized H1s. If your site has a poor user experience (desktop, and especially mobile) it will be hard to optimize your site as well as you’d like to. 

There is a partnership between SEO and user experience (UX). SEO targets search engines, and UX targets your website’s visitors. Both share a common goal of giving users the best experience 

Easy navigation and site structure is key.  

MYTH: SEO is a One Time Thing 

In order to see substantial results, you need to continuously produce content and optimize your website over a sustained period 

Your competition is constantly changing. Every time a new piece of content is published, there is a possibility you will face new competition. So, always being on top of your SEO is important to beat the competition 

Ultimately, SEO is an ongoing process because the rules search engines use to decide who ranks where is changing daily 

Fact: Google Reviews are a Ranking Factor

Google reviews help to improve search rankings and your overall SEO effort. Although there is a lot of different factors involved in search rankings, Google reviews can be a great signal to search engines that communicates brand trust and authority.  

Google trusts your customers more than it trusts you. When Google sees talk about trust and authority it rewards you with better visibility.  

Your overall rating, total number of reviews, and review frequency/recency all matter when it comes to ranking from Google reviews. Pay attention to this aspect well.  

5 SEO Myths and Facts

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Conclusion

SEO is imperative to your digital marketing efforts but there are many myths out there that can confuse you. Try to filter out these myths and focus on the facts.  

SEO can be confusing at times and staying up to date with all the trends is big job alone. If you are looking to outsource your SEO contact us at [email protected] and we can help you out.  

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References: 

https://cognitiveseo.com/blog/13519/seo-facts/#8 

https://www.searchenginejournal.com/seo-101/seo-myths/#close  

https://searchengineland.com/seo-ux-success-286638#:~:text=Think%20of%20the%20partnership%20of,both%20SEO%20and%20user%20experience. 

https://www.b-seenontop.com/seo-blog/seo-is-a-process/#:~:text=Search%20engine%20optimization%20or%20SEO,So%20should%20you 

https://www.theleverageway.com/blog/do-google-reviews-help-rankings-seo/#:~:text=The%20short%20answer%20is%20yes,that%20communicates%20trustworthiness%20and%20authority 

Facebook Features Every Business Should Utilize

Facebook Features Every Business Should Utilize

Facebook has been on the top of every marketers list. It has also been on the top of every individual user’s list as their main form of social media. It’s a way to connect to friends, family and businesses.  

But is your business utilizing Facebook to its fullest ability? Are you reaching potential customers like you should be with ease? Let’s dive into some features that your business should be using on Facebook to be successful. 

Coming Soon
Are You Utilizing Facebook's Business Features?
Are You Utilizing Facebook's Business Features?
Are You Utilizing Facebook's Business Features?

Facebook Features You Should Utilize

Keep Track of Your Competitors with Facebook Insights 

One function that is important to utilize is Facebook’s “Pages to Watch” feature. This allows you to see how you are doing or measuring up against your competitors on Facebook.  

By comparing your results side by side, you can gain useful information on how to better your business. 

pages to watch facebook

This feature allows you to compare engagement, activity and your audience growth. It is especially useful if you want to see what is working and what is not working for your competitors and learn from their mistakes.  

Facebook Stories 

Facebook stories is quite like Instagram stories, this is where you share photos or videos for 24 hours of viewing before they disappear.  

There are many creative functions on Facebook Stories such as using locations, boomerang stickers, and more.  

Any business can create a story on Facebook and take advantage of the amazing targeting capabilities and consumer information through Facebook’s database. Your business will have the ability to measure results such as reach, brand awareness, views, conversions, traffic and more! 

facebook stories

A great way to utilize this feature is to drive people to your website and/or to purchase a certain product or service through the story. Businesses can also use Facebook stories in ad form, allowing them to reach almost double the amount of their current audience size. 

Call-to-Action 

Facebook introduced call-to-action (CTA) for pages back in 2014, enabling business to drive their objectives by including CTAs on the cover photo section of their business. Most businesses miss out on this call-to-action opportunity, leaving them without optimal website traffic from their Facebook page.  Businesses have the option to choose from a variety of CTAs including but not limited to “Shop Now”, “Sign Up” and “Contact Us”. 

web roi facebook

This section of your business page drives traffic to your website. It gives customers a quick and easy way to grab information and to start shopping without having to scroll too far down the page.  

Schedule Posts 

Facebook has an amazing function which allows you to schedule and back date posts directly on the platform itself. This function eliminates the use of a third-party scheduler, making it a more efficient way to post on Facebook.  

Facebook publishing tools

Posting directly through Facebook gives you way more post-editing options and features than any other third-party platform on the market. Your business will have the ability to customize each post as you wish.             

Export Your Facebook Page Insights Data for Business Analytics  

Facebook provides vast reports on how your business is doing through their business page feature. If you are looking for information on how your audience is responding to your marketing tactics, you can export your Facebook insight files so that you can improve your content marketing strategy and drive more engagement and traffic to your page.  

Facebook Page Insights

You can opt to download your data once a month and save a copy of each file. Familiarize yourself with these metrics, learn from them and watch your business grow online 

Install Facebook Pixel for Retargeting  

Facebook pixel has an extremely powerful targeting ability. In its simplest form, Facebook Pixel is a snippet code that can be inserted to the backend of your website. It is an analytics tool that help’s brands and businesses create and improve their return on investment (ROI) by effectively measuring your ads.  

Facebook Pixel Landing Page

You can use this data to: 

  1. Make sure your ads are getting to the right kind of people  
  2. Build brand personas and audiences for advertising  
  3. Unlock additional Facebook advertising tools   

Benefits of a Facebook Business Page

  1. Displays your basic contact information  
  2. The ability to engage with new and longtime customers  
  3. Gain insights into your audience  
  4. It is cost effective  
  5. It can boost your website traffic 
  6. Improves your SEO 

Why Facebook and Why Facebook Business Pages? 

Facebook allows you to share your business in multiple ways, through video, pictures and text. This is a powerful way to communicate with customers and potential customers, allowing them to see your services or products without having to visit your website or facility. This is also a great way to spark conversation around your offerings and get into certain communities that your target market is joining in on.  

With Facebook Business, your company can reach billions of users, allowing you to build a huge email list. It is also a great way to reduce your marketing expenses as starting a Facebook Business Page costs you $0. With its unique structure, on Facebook Business Pages you can target audiences by location, demographics, and interests all while simultaneously gaining insights on them.  

By using Facebook your ability to build brand loyalty and awareness skyrockets and the traffic to your website also increases, who doesn’t want that? 

Conclusion

Facebook and Facebook business are comprised of many unique functions and features for you to utilize. Don’t miss out on the opportunities Facebook has for you to grow your online presence and create great ROI for your business.  

Having trouble setting up your Facebook Business Page? Want to start advertising through your Facebook Pixel, we’ve got your covered. Contacts us today at [email protected] to learn more.  

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Resources: 

https://www.businessnewsdaily.com/7761-facebook-business-guide.html 

https://www.singlegrain.com/facebook/12-important-facebook-features-every-marketer-needs-to-take-advantage-of/ 

https://www.wix.com/blog/2018/12/facebook-new-features  

 

Google Autocompletion, Should Your Business Trust It?

WEB ROI AutoComplete

Google Autocomplete search, Should Your Business Trust It? 

What is Google Autocompletion? 

Autocompletion is a feature that Google uses within its searches to make it faster to complete searches you are beginning to type.  

Google’s Autocomplete function is personalized, meaning that it completes your search based on prior queries when it matches a defined query class or entity attribute. 

Google’s Autocompletion is essentially predictions based off previous searches to help you search more efficiently.  

Where Do These Predictions Come From? 

Google makes search predictions based on factors, like popularity or similarity.  

These predictions come from things like search terms you type in the search bar, relevant searches you’ve done in the past and what other people are searching for, including trending topics/searches, and even your location 

Should Your Business Trust Google Auto Completion?  

There is a dark side to Google’s algorithm. Don’t trust this blindly as your company can be affected by it.  

Google’s problems with dangerous search predictions reveal the autocomplete algorithm’s dark side. Any company with a web presence needs to be careful and aware of how their brand is perceived online.  

The search tool is where customers get their first impressions, and it presents both a problem and an opportunity for SEO’s and marketers.  

Your SEO strategy should include plan to take control of the Autocomplete predictions. The only way to remove negative suggestions from appearing is to replace them by generating organic traffic to positive ones.  

For example, some autofill’s can include: 

  • “<Your Company Name> scandal 
  • “<Your Company Name> Fail” 
  • <Your Company Name> loses to competition”   

Coming Soon
When Was The Last Time You Googled Your Business?
When Was The Last Time You Googled Your Business?
When Was The Last Time You Googled Your Business?

Optimize for Intent

It is imperative to predict what people might be searching for when they look up your company and provide them with answers that are easy enough to find.  

When organizing your website’s structure, make sure you are paying attention to the language you use. You do not want two synonymous terms competing against each other for a spot on the Autocomplete list.  

 Engage in the Conversation  

Take matters into your own hands. Take control of the online conversations about your brand. If you have a review section on your website, encourage individuals to leave comments and then engage with them. Also make sure to pay attention to those external review sites as well.  

Monitor social media and join the conversation to reinforce your positive brand image. 

Respond to Current Trends

Google’s Autocomplete predictions uses current trends and there is plenty of trends to draw from. Create relevant content on your website that relates to these current trending topics Google uses for Autocomplete. If the topic relates to your industry, then hit the ground running with it.  

There are many tools out there that will help you discover what these topics are, plan your content schedule accordingly and make the necessary changes throughout the cycle of your business.  

Research Keywords

Use Google Keyword Planner. Cross-check your keyword database with Google’s tool, as it directly links to the Autocompletion function.

Conclusion:

Don’t ignore Google’s Autocomplete function. It requires your attention if you are hoping to build and maintain an online presence.  

Don’t blindly trust that Google’s Autocomplete function will always give your customers the right answers or will give your business the shining light it needs.  

Make the first impression a good one, take Autocomplete into your own hands.  

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Resources: 

https://support.google.com/websearch/answer/106230?co=GENIE.Platform%3DAndroid&hl=en 

https://www.onely.com/blog/everything-about-google-autocomplete/ 

Your 2021 Social Media Marketing Cheat Sheet

Your Social Media Marketing Cheat Sheet for 2021

laptop on desk with coffee

It’s 2021 and you and your business have decided to hit the ground running with social media marketing. This is an excellent way to start 2021, but how exactly do you implement your strategy? 

Planning is key and knowing what your goals are is imperative to the success of using social media for your business. 

Here are your Social Media Marketing Cheat Sheets for 2021 to help you plan your strategy accordingly. 

How to Best Leverage Social Media

social media cheat sheet

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Knowing what platform works best for you is important but also understanding what each platform gives you in return is key.  

If you are looking for brand exposure only, you have a wide range of platforms to choose from however, if you’re looking for SEO capabilities, your list narrows down to only a couple of options.  

Do your research, know what you want out of each platform and build your strategy accordingly.  

Image Sizing Cheat Sheet

social media sizing for images

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Sizing your image correctly is following best practices. You want your images to stand out and be formatted correctly to catch the eye of the scroller.  

When creating your strategy keep these sizes in mind. 

What We Anticipate For 2021

As we move begin our marketing endeavors for 2021, it is important to take the time to look at possible trends and changes. The key to success lies in anticipation and planning accordingly.  

Here is what we anticipate for 2021: 

Instagram

Instagram will be crawling posts for keywords this year. This means there will be a shift in the way marketers tackle SEO on the platform. The way Instagram used to function search wise was you could search by hashtag or username, now you can search by keywords. Instagram keywords will work together with Google’s algorithm, making it easier for results from Instagram to show up on GoogleThis has not been confirmed yet, but speculation in the community is high. The results of this shift are that it will change the way marketers post on Instagram and will shift the use of hashtags. For better reach and engagement WEB ROI suggests to do keyword research for your Instagram content.  

Facebook

A very important shift will be happening for Facebook, we saw the use of hashtags shift in the last couple years on Facebook and this year there is yet another shift. Facebook will index hashtags within their own platform. This will make it easier to search within Facebook itself. Another important change we will see is the release of tools for businesses on organic growth. We don’t know what this will look like yet, but we do know that this will have a great impact on analytics.  

Tik Tok

Tik Tok will start indicating which accounts on their platform are businesses. They are making it easier for businesses to interact with their platform by optimizing business pages. Our suggestion is to set up a Tik Tok account sooner rather than later, so when you can make the switch to a business account, your brand will already have content out there and be recognizable.  

Social Commerce

Something that we have seen grow in 2020 and that will continue to flourish this year is social commercePlatforms like Facebook, Instagram and Pinterest will grow their social commerce tools, making it the mainstream way to shop. This is an easy way to reach new people fast, to save money and start selling quickly, especially for small businesses. We recommend setting up a social commerce profile for people who are not ready to make the dive into an ecommerce site. 

Next Steps

Now that you have picked up some social media knowledge, how will your social media strategy for 2021 look 

Building your strategy will be a trial-and-error process, learn from your analytics and insight pages and tweak your strategy throughout 2021 as needed.  

Stay up to date with trending topics and changes with WEB ROI.  

Social media marketing can be a daunting task, if you are looking into starting your 2021 strategy but aren’t sure where to begin, contact WEB ROI at [email protected], we can help.  

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Resources:  

https://www.sendible.com/insights/social-media-cheat-sheet-infographic