5 Top Digital Marketing Trends In 2021

Updated on: 19-11-2021 by WEB-ROI

With the digital world forever changing, digital marketing is constantly evolving. Especially in today’s current climate, the digital side of marketing campaigns has become more prevalent than ever! Stay up to date on the top digital marketing trends of 2021 and discover the techniques that will keep your business relevant and competitive, giving you a leg up on the competition and accelerating your success.

1. Google’s Core Web Vitals

In June of 2021, Google launched a new Page Experience algorithm update to include Core Web Vitals (CWV): a series of metrics related to page speed, responsiveness, and visual stability. CWV is essentially a google user experience score that will allow business owners and web developers to access concrete data to measure their UX design and SEO effectiveness. Google has said that they will eventually include CWV into their SEO ranking algorithm, so beginning to optimize your pages now will allow you to cruise to success later on!

2. Google My Business Chat

Google Search and Google Maps are powerhouses that have been dominating for years. Now, Google My Business (GMB) gives you the option of adding a GMB messaging feature, allowing visitors to contact you directly from your business listing without searching through your website! This simple to navigate feature is a great way to generate leads and direct traffic toward your business, and it’s certainly worth considering for any driven business owner.

3. Changing PPC Trends

Pay-per-click (PPC) marketing trends are moving at break-neck speeds, too. Here are some things to consider if you’re looking to drive your business forward:

• As business owners shift control to automation and AI tools, remember to focus on your target audience to drive the appropriate traffic to your website. Aligning your marketing efforts with your buyer’s journey is sure to put you ahead of the competition!
• Familiarize yourself with PPC automation processes. Knowing the ins and outs of these systems allows you to add an intentional human touch and optimize them for your maximum benefit.
• Diversify your advertising platforms! Being well-versed in various ad platforms allows you more control over your spending, reach, and messaging, while also giving you more data to work with.
• Optimize your mobile experience by ensuring your website is always accessible and attractive, regardless of the device your visitors are using.

Is your business looking to stay on top of the digital marketing trends and embark on the road to success? At WEB ROI, that is what we do! Give us a call today.

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4. Ranking Signals

Ranking signals are the characteristics of a website that search engine algorithms consider to determine its ranking. In other words, they’re crucial considerations when driving traffic toward your website. Google, for instance, claims to evaluate over 200 ranking factors to determine a page’s ranking for different keyword searches. To achieve the highest possible web visibility, understanding ranking signals on Google is key to using SEO techniques to your advantage. 

5. Website Accessibility Standards 

Your audience is made up of unique individuals with their own unique set of needs. Having your website properly designed and coded is as important as fine-tuning a race car’s engine. Ensure that you’re meeting the needs of any potential consumer, no matter what those needs may be, and benefit both your business and your consumer by considering: 

• Auditory, cognitive, neurological, and visual barriers that may obstruct your content’s accessibility. 
• Users with mobile phones, smartwatches, smart TVs, or other devices with varying screens and input modes. 
• Elderly clients with changing abilities and minimal web experience. 
• Those with temporary disabilities, like a broken arm or misplaced glasses. 
• People suffering from situational limitations like loud environments or bright sunlight. 
• Users without an efficient Internet connection or with limited bandwidth. 

In considering these changing trends, you can harness the full potential of your digital marketing campaign and avoid spinning your wheels without gaining traction. Master and apply these techniques to kick your business into overdrive and leave your competitors in the dust! 

WEB ROI specializes in staying ahead of small business digital marketing trends. We excel in optimizing webpage build and design to improve your client’s experience and maximize your revenue. Contact us today to discuss how we can apply these techniques to your business, and together we’ll embark on the road to success! 

Want to learn more about how to generate more qualified leads? We help businesses in all locations see results online, from London, Kitchener, Burlington, Oakville, Mississauga, and much more! Download your FREE copy of 6 Ways to Drive More Qualified Leads from WEB ROI.

_Sources: 

_{https://www.searchenginejournal.com/searchmetrics-analyzing-core-web-vitals-performance/403113/} 

_{https://raddinteractive.com/what-are-googles-core-web-vitals-user-experience-and-seo/} 

_{https://brandonlazovic.com/google-my-business-chat} 

_{https://respond.io/blog/google-my-business-messaging} 

_{https://www.searchenginejournal.com/ppc-2021-trends/384079/#close} 

_{http://www.springboardseo.com/resources/what-is/ranking-signals.html} 

_{https://www.w3.org/WAI/fundamentals/accessibility-intro/} 

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