Ever considered hiring a friend to develop your website or someone who moonlights as a web developer?
There are a lot of web design companies and freelancers who just aren’t up to date on the latest technologies or digital marketing and SEO best practices.
Use caution when selecting a web developer for your online marketing campaign and website. Look for a professional!
Here are just a few ways you can tell if a web development resource is not up to date on SEO and online marketing best practices:
1. The web development company’s number one goal is creativity
A website should be pretty, and it should be cool – cutting edge even. But, it shouldn’t be ‘bleeding edge’, to the point where the user experience is compromised or where the technology becomes outdated and it stops working well.
The number one goal of any website should be user experience. It should be easy for people to find what they are looking for and the information they find should create a great first impression.
2. The web developer doesn’t offer copywriting
Creating quality content that attracts the right visitors and leads to conversions can be challenging, even more so for amateurs.
Having a website with poor quality content can actually deter people from doing business with you. A professional web design company will offer SEO copywriting solutions to clients.
A professional SEO copywriting strategy starts out something like this:
- Learn a lot about your business by asking a lot of questions (see #3)
- Do a significant amount of keyword research
- Write quality content using those keywords in headings, body content, meta titles and meta descriptions
3. The web designer doesn’t ask enough questions
In order to build anything from scratch, especially a website, you need to ask a lot of questions.
A successful online strategy always starts with research. Some of the questions you should expect to hear are:
- What are the main goals of your website?
- Who is your target audience? Describe them.
- What do they say when they first call you?
- What are their typical pains?
- Who are your competitors? Do you like their websites? Why?
- Do you have any other marketing campaigns?
- What is your targeted geographic area (local, national, global)?
- Do you have a brand style guide?
- Do you have existing photos, videos, images, brochures, etc. that we can capitalize on?
- Can we access your current website’s Google Analytics?
4. The Web design company doesn’t have an SEO strategy
We’ve already talked about SEO copywriting and the importance of having an SEO content strategy.
SEO is more than just the words on a webpage; it’s also embedded into just about every part of the web development process.
Make sure that the web developer that you choose understands and embodies these methodologies.
Here is a small sample of things that make websites SEO friendly:
- W3C (World Wide Web Consortium) compliant CSS and HTML code
- Responsive design – Websites work perfectly in every browser on every mobile device and every desktop computer
- Schema (also known as structured data, rich snippets or microdata) – Schema makes it easy for Google to find out who you are, where you are, and what you do quickly and easily.
- Keyword rich header tags, meta titles, meta descriptions and alt tags (and schema) on images
- Lean code – Yes, even website code feels the pressure to be skinny! Lean code loads faster and the search engines favour sites that load quickly
- Avoidance of technologies that search engines have trouble crawling (reading)
- Search engine friendly URLs
- 301 Redirects – Redirecting old links to new ones
5. The Web Marketing company doesn’t develop a conversion strategy
What will the main calls to action of your website be? What will the conversions be? How will your web analytics be measured and reported to you?
These things should be top of mind for your web development team.
You should always have your phone number as one of the main calls to action. And, if you want to know how many people are calling you after visiting your website, it should be a trackable phone number.
After the phone number, common calls to action include:
- eCommerce purchases
- Request a Quote or an Estimate form submission
- Downloadable eBook or Checklist – Check out ours here:
Get Leads Every Day – Download the Guide
- Newsletter sign up
- Submission of a contact form
- Or, even the click of a button
Feeling like you need to call in web marketing professionals?
WEB ROI’s online marketing strategy can help your business to grow by up to 30% in just one year.
When you have a properly built website and digital marketing plan, it’s not only possible, but it’s probable.
Your first step is to contact us for a FREE consultation.
There are two ways for you to get in touch with us:
- Call 1-877-7WEBROI (1-877-793-2764) right now
- Schedule a call for a later date