Updated on: 04-05-2022 by WEB-ROI
Here at WEB ROI, we’ve discussed the importance of accessibility in your website and the various factors contributing to creating an accessible website. We’d like to discuss the value of accessibility from a business owner’s perspective and how accounting for online accessibility needs will effectively increase your conversion rate and drive sales.
Integrating accessibility factors into your web design benefits every user who visits your webpage, regardless of their particular accessibility needs. Of course, those differently-abled will undoubtedly benefit from increased accessibility tools, but so will your average user.
The inclusion of accessibility factors essentially improves the overall UX of your website. These factors will make your site easier to navigate, quicker to use, and free from unnecessary errors and dead ends. Essentially, considering accessibility helps you to ensure that your website is running like a well-oiled machine!
One factor to an accessible website is that it must be robust. This essentially means that it can be interpreted reliably by various user agents, including but not limited to assistive technologies.
A robust website is excellent because it can be easily accessed by users who utilize screen readers and other assistive technologies. It’s also great because it means that users on any device and using any web browser can also access your content without a hitch.
Making your website accessible to all results in fewer roadblocks to your visitors and, therefore, a higher conversion rate. Don’t allow oversights or bugs in your web design to be why you lose customers – accounting for accessibility helps ensure that you’re not losing leads before they even reach your content.
Regardless of your industry, you want your brand image to be one of trustworthiness and dependability. Once that’s achieved, driving traffic to your business and keeping it there becomes significantly easier – like you’re cruising along rather than embarking upon an endlessly uphill journey.
Many factors contribute to a brand’s image. Accessibility is one of those factors. Your brand image must be reflected in your online content and web design if you want your brand image to include reliability and good-heartedness. This means, by extension, you must be doing everything in your power to avoid excluding potential clientele based on their individual abilities or resources.
Pay attention to your website’s accessibility because it’s the right thing to do. It benefits your audience, it benefits your business, and it benefits your brand.
If you’ve hit a roadblock or are unsure how to improve your website’s accessibility, reach out to us at WEB ROI. We have the experience and know-how to help you get your website running smoothly for every visitor and drive your business forward on the road to success.
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