Search Engine Optimization (SEO) for Contractors, Retailers & B2B Companies
Proper search engine optimization (SEO) is a vital element towards getting your contractor, retailer or B2B website found.
With it, your site can be featured high on Google rankings. Prospective buyers will easily find it and click on it to learn more.
Without properly optimized content on your website, search engines will not be able to recognize what your website is about and therefore you will not be found easily.
It would be like paying for a billboard advertisement and putting it in the middle of a forest.
To fully maximize your WEB ROI, your SEO program must have:
The Right Keywords
Your website is being written for two different, but equally important audiences:
- People who are looking for you
- Search engines (like Google) who’ll rank you
Effective SEO for contractors, retailers and B2Bs is all about knowing what words and phrases your customers use when they search.
Then taking that information and incorporating it into your website properly so Google can give it a high ranking.
The Right User Experience
Would you do business with a company that’s difficult to communicate with or understand?
Of course not.
SEO works in the same way.
Google rewards websites that are easy to use with a high search ranking, and punish those that are hard to use.
Your website is built to last – and succeed – with a navigation system that enhances the customer experience.
The Right Links
The way your website pages interact with each other is just as important as the way your visitors interact with them.
The more links going to and from all of the pages within your site, the more Google will identify each page as an important piece of information.
Smart linking is the practice of linking the right phrases to the right pages.
That way, Google identifies your site as one that knows what it’s talking about.
Adaptable SEO for contractors, retailers & B2B organizations
From there, it’s all about adapting to Google’s ever-changing technologies with a technique known as “AdaptiveSEO”.
Here are the core principles behind “AdaptiveSEO”:
- Making constant improvements to your site without negatively impacting its search rankings.
- Adapting to constant changes that Google and other search engines make that affect which websites show up in the search results and which ones don’t.
Simply put, if your current website isn’t employing “AdaptiveSEO”, it’s missing out on traffic, leads, conversions and WEB ROI.
What gives your website an SEO advantage over the competition?
Your website is launched with optimized content (the right words), imagery and calls-to-action needed to attract qualified traffic and convert those visitors into leads.
From there, our team constantly updates and improves its SEO (and its impact to your customers) with initiatives like:
More than just words on pages, content could be video, images, graphics, downloadable ebooks, guides and more.
Timely blogging not only keeps fresh content in front of prospective customers, but also tells Google that your site is active and engaging.
Social media is a vital tool to disperse your content on the internet. And more importantly, social signals are an important aspect of being found on Google.
Conversion success (and improved SEO rankings) is about making it obvious to visitors what they should do next, and making it easy for them to do.
Find out how we can help you grow by as much as 30% this year BOOK A DISCOVERY MEETING
We think about SEO so you don’t have to
A common myth is that by just building a website, you will instantly appear on Google’s search results.
That’s just not the case.
It’s a process that, when done right, will deliver more traffic and leads than ever before. Every day.
So don’t worry about adapting to Google’s ever-changing SEO algorithms.
That’s our job.
Your job is focusing on your business.