3 Reasons Why Your Business Website Needs Images For SEO
Most contractors, retailers and B2B companies we speak with here at WEB ROI want to get more traffic, leads and ultimately customers from their websites. And when the topic of search engine optimization comes up, the first things which come to mind are that it's: Well-written, original content Backed by strong, accurate keyword research Metadata […]
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Should You Use Pay-Per-Click Ads to Generate Leads? (Video + Q&A)
Once again, it’s time for another edition of the WEB ROI video tip series. Today’s video looks at the benefits of using pay-per-click (PPC) advertising to generate leads for your business. Video highlights PPC helps you get noticed ahead of your competitors on Google It’s a smart way to quickly reach a very specific target […]
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The Guide You Need to Navigate Google Penalties
Getting penalized by Google may sound like a marketing nightmare, but don’t worry—all hope is not lost! In this guide, we’ll explain what a Google penalty is, why Google penalizes sites and what you can do to rectify these actions so your rankings don’t suffer. Contents: What is a Google Penalty? Why Does Google […]
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5 Things You Absolutely, Positively, Cannot Forget On Your Website (Infographic)
Building a website for your business is exciting. You want to make sure everything is perfect and accurate. And, of course, you want to make sure you include things like: Your logo High-quality pictures of your products or services in action A simple, easy-to-understand navigation menu Links to other pages on your site While those […]
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How Natural Landscape Group’s New Website Delivers Leads
As high-end landscape designers, the team at Natural Landscape Group (NLG) is skilled in design. So, it’s no surprise that co-owner Dave Maciulis had designed a visually stunning website that the company was proud to show to clients. However, the site wasn’t delivering the leads that NLG expected. So, they chose Web ROI to […]
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Things That Slow Down Your Small Business Website
Each time someone visits your website, that’s a good thing. You never know when a visitor will become a lead, and ultimately become a paying customer. What’s not so good? The fact you have exactly three seconds to make your impression. That's how long on average people are willing to wait for your site to […]
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Should You List Your Competitor’s Name & Product Info On Your Website?
You and your top competitor sell very similar products and services. But upon closer inspection, you realize that your offering is: Less expensive. Better performing. Backed by a superior guarantee. Rated higher and recommended more. The light bulb goes off. Rather than having customers hop from one website to the next looking for comparative information, […]
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4 A/B Tests on Your Call-To-Action Buttons You Really Need to Try
Put on your helmet. Strap on your boots. Get ready to rumble because your manager has a mission for you: “Get more conversions from our website without making too many changes to it. ASAP, please” In other words…make the website do better without, you know, doing much to it. Now, there are some options available […]
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Need a New Website? 5 Things to Convince Your Boss.
Each time you look at your company website, a little piece of your soul dies. That’s because: The content’s all wrong It takes waaaay too long to load There’s no mobile responsiveness SEO is MIA In short, the website sucks. You know it. Your customers know it. Your boss doesn’t, though. Sadly, you can’t put […]
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