Should You List Your Competitor’s Name & Product Info On Your Website?
You and your top competitor sell very similar products and services. But upon closer inspection, you realize that your offering is: Less expensive. Better performing. Backed by a superior guarantee. Rated higher and recommended more. The light bulb goes off. Rather than having customers hop from one website to the next looking for comparative information, […]
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Money-Making Monday: Are YOU Getting the Most from Your Social Posts?
Here’s a question: Why do your competitors enjoy a large and active social media following? And why do you struggle to attract followers and engagement? After all, you’re: Posting about your contractor business as much as possible (the more, the better) Letting people know about specials or deals whenever you have them Adding relevant pictures […]
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The Anatomy of a Landing Page that Converts (Video)
Video highlights: Don’t use PPC advertising to send people to your website homepage Always identify your customer persona prior to building your landing page Have a specific goal in mind for landing page visitors to complete Design an easy-to-use, distraction-free landing page The definition of a landing page Any page a visitor “lands” on (regardless […]
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How to Gain a Content Marketing Advantage (Infographic)
Content marketing is all the rage these days with companies big and small investing time and resources into developing an effective content marketing strategy. And with good reason too. It's a great way to get noticed. Especially if you’re in a competitive industry like new home building, landscaping, HVAC services, B2B or contracting. Of course, […]
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Brand Reputation Management
How can you avoid the potential damage of a disgruntled customer taking to social media? Imagine you have a 60-year-old family owned business with 3 generations of loyal customers, serving a booming community: You’ve worked very hard over many years to establish a good name for yourself and your company. Your reputation […]
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In the “Slow Season?”: 4 Ways You Should Still Be Marketing.
Business may be slow but your digital marketing shouldn’t be. Here are three ways to effectively promote your business when you’re not selling.
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What is Adaptive SEO?
A term you may not have heard of that we use internally is adaptive SEO. It’s actually something that we’ve been doing for our SEO clients for quite some time. My definition in layman’s terms: Adaptive SEO is a strategy employed so that regardless of the endless cycle of changes Google and other search engines […]
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Inbound Marketing For Small Businesses in 2 Hours a Week
Inbound marketing makes qualified leads to come to you, giving better results for less the investment that traditional interrupt marketing methods cost you. Here's how to make an impact in only 2 hours a week.
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3 Essential Social Platforms for Home Improvement Companies and How to Use Them
Rather than touching on all different social media platforms, landscaping and home improvement companies should focus their efforts on these three to make sure that their social activities are making the greatest impact. Discover the 3 essential social networks for small home improvement companies and how to leverage them.
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