6 Ways to Decrease Your Cost Per Lead (CPL) & Avoid Major Fluctuations
Are you struggling to maintain consistent and low digital advertising costs? If you feel like you keep pouring money in, but aren’t getting anything out, then you might think about abandoning online ads altogether. Luckily, there are ways to lower your ad spend without giving up on this highly rewarding form of marketing. In this […]
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How to Get More Action on Your Online Promotions
If you’re looking to grow your business and reward current customers, you have to be engaging in online promotions. This marketing tactic gets the attention of potential clients while making your existing ones feel appreciated. You probably already know that business promos are important, but you might not understand why establishing an online presence will […]
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The Anatomy of a Landing Page that Converts (Video)
Video highlights: Don’t use PPC advertising to send people to your website homepage Always identify your customer persona prior to building your landing page Have a specific goal in mind for landing page visitors to complete Design an easy-to-use, distraction-free landing page The definition of a landing page Any page a visitor “lands” on (regardless […]
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Adaptable Digital Marketing That Wins New Business (Video)
Check out this 2 minute video on how you can adapt your digital marketing plans to properly communicate your message and attract new customers.
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In the “Slow Season?”: 4 Ways You Should Still Be Marketing.
Business may be slow but your digital marketing shouldn’t be. Here are three ways to effectively promote your business when you’re not selling.
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Denise’s Excellent Miami Adventure
Denise got to spend a few days at the WSI global conference in Miami. Between soaking up the sun and lounging by the pool, she actually learned a few things too.
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