Things That Slow Down Your Small Business Website
Each time someone visits your website, that’s a good thing. You never know when a visitor will become a lead, and ultimately become a paying customer. What’s not so good? The fact you have exactly three seconds to make your impression. That's how long on average people are willing to wait for your site to […]
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5 Things You Need to Remove from Your Website NOW (and Why)
5 Essential Elements For A Good Website Design A big part of good web design is making sure your website has the important elements it needs, such as: 1. Logo 2. Straightforward navigation 3. Easy-to-find contact us information 4. Helpful blog content 5. Search engine optimization (SEO) keywords 5 Things […]
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The 5 Es of Content Usability
The Apple iPad has many great things going for it: It looks cool It’s portable It can do a bunch of different things Know what else is neat about the iPad? It’s so friggin’ easy to set up and use. Take it out of the box, turn it on and follow the on-screen instructions. No […]
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Batman and the 5 Elements of Good Web Design
Bruce Wayne has a business website. It looks nice and gets a fair amount of visitors. When it comes to converting that traffic into high-quality leads though, well, here’s what he's getting: Nothing Nada Zip Zilch Zero Crickets That’s because his site doesn’t have the elements of good web design it needs to “seal the […]
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WEB ROI Video Tip: Plug Landing Page Leak Points
It’s time for another installment of the WEB ROI video tip series. Today, we take a look at keeping people on your pay-per-click (PPC) landing pages once they get there. Video highlights PPC ads and landing pages are a great way to quickly reach a very targeted audience Remove any elements (such as hyperlinks or […]
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The Anatomy of a Landing Page that Converts (Video)
Video highlights: Don’t use PPC advertising to send people to your website homepage Always identify your customer persona prior to building your landing page Have a specific goal in mind for landing page visitors to complete Design an easy-to-use, distraction-free landing page The definition of a landing page Any page a visitor “lands” on (regardless […]
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7 Guaranteed Steps to Website Success (Video)
Every website that's successful in generating leads follows the same 7 steps. What are they and why do they work? Watch this 2 minute video to find out.
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